The usual suspects dominated the primetime ratings action last week, with Fox and CBS splitting key demos and NBC the most improved net.
That left ABC out in the cold, well behind the pack during a frame that saw a disastrous start for its new unscripted talent show, “The One: Making a Music Star.”
Overall for the July 17-23 frame, according to Nielsen, “So You Think You Can Dance” and “Hell’s Kitchen” led Fox to its fifth straight victory in adults 18-49 with a 2.4 rating/8 share. Net was followed by CBS and NBC (both at 2.1/7), with fourth-place ABC (1.5/5) barely ahead of Univision (1.3/4).
CBS, with solid deliveries from “Big Brother” and its crime drama repeats, was back on top in adults 25-54 (2.6/8) and is a narrow leader for the summer in this demo over NBC and Fox. The Eye also had it as usual in total viewers, with its 7.1 million topping NBC’s 6.3 million.
It was a competitive battle on Wednesday when the performance editions of summer’s top two shows went head-to-head.
From 8 to 10, “So You Think You Can Dance” on Fox topped NBC’s “America’s Got Talent” in 18-49 (3.5/11 to 3.1/10), 25-54 (3.6/10 to 3.5/10) and persons 12-34 (3.3/12 to 2.5/9), but the Peacock entry prevailed in most male demos as well as total viewers (9.92m vs. 8.55m).
Fox submitted “Dance’s” Wednesday show to Nielsen as two hours, and the 9 o’clock seg ranked as the week’s top telecast in 18-49 (3.8/11).
Also for Fox, “Hell’s Kitchen” continues to perform well (3.5/10 in 18-49, 7.19m), crushing NBC’s competing unscripted skein “Treasure Hunters” (1.9/5, 4.76m).
Peacock got a boost from Sunday’s airing of the “Miss Universe Pageant” (3.2/9 in 18-49, 9.65m), which easily led its timeslot and was on par with the prior year’s demo perf (on a Monday) and up a bit in total viewers.
NBC (and Universal) tried to drum up interest in this week’s theatrical retelling of “Miami Vice” with a repeat of the 1984 series pilot of the Don Johnson skein, but it drew fewer than 4 million viewers on Saturday.