First Generation Apple TV Review – Is Apple’s New TV Product Worth It? (2007)

First Generation Apple TV Unboxing - Opened

You may have heard of that new Apple product, I believe it’s called the, uhh, Apple TV. Newspapers, other blogs, and even your weird Aunt’s roommate have already reviewed this thing, but we’d thought we’d add our two cents. Here’s our first generation Apple TV review.


  • Widescreen TV
  • Mac or PC
  • iTunes 7.1 or later
  • Wired or wireless Internet connection
  • HDMI cable or Component video cables
  • Analog audio cables or optical audio cable

NERD NOTE: The Apple TV was announced by Steve Jobs during the keynote speech at the 2007 Macworld Expo in San Francisco on January 9, 2007.

Apple TV Setup

I was expecting set up to be a breeze. It was. I’ve come to expect that from all Apple products. The packaging was simple, just the Apple TV itself, a remote, a power cord, and a manual.

First Generation Apple TV Unboxing - Top

It did not include any cables, not even a cheap RCA. But, we’re talking about Apple, they’re not known for handing out freebies. Fortunately, Amazon sells a relatively cheap HDMI cable for only $20.

First Generation Apple TV Unboxing - Back View

The most complicated part of the setup was figuring out how to set up my receiver to display the Apple TV. Once that was done, I directed to connect to a network by the Apple TV setup guide and after that, I was asked to open iTunes and enter my syncing password (for syncing, duh!).

iTunes Apple TV Passcode

As soon as I opened iTunes, I saw a page asking for a password. I entered it in, and the device authorized. Then it automatically began syncing my content– music, podcasts, TV shows, and movies. I canceled that as I wanted to play around with it rather than waiting an hour for it to sync over my 802.11g network. Syncing wise, you have plenty of options. You can tell iTunes to sync only music, selected playlists, only certain shows, etc. As far as I can tell though, you cannot selectively delete songs or TV shows.

Playing A Video On The Apple TV

I easily connected to my own iTunes library (not syncing, streaming.) and selected a TV show to watch. In about 10 seconds I was watching my show and the only hiccup was my fault. Closing the lid/sleeping the computer your streaming from will interrupt the stream (it sounds so obvious now). I quickly resumed though and the Apple TV remembered where I was. The rest of the show went without a hitch, I pretty much forgot what I was watching it on (other than the non-HD quality.)

The TV I have the Apple TV hooked up to is a 60″ plasma, needless to say, I wasn’t expecting 1080p quality from my iTunes-bought shows. I was actually surprised at the quality though, it wasn’t spectacular but I never thought to myself: “Wow this is complete crap!”

First Generation Apple TV User Interface

If there’s one thing Apple is just amazing at is interface design. The iPod has a brilliantly simple UI and the Apple TV also has a lovely UI.

The UI itself is in HD quality, so it looks astounding on your TV. It also uses the simple, sometimes too simple, Apple Remote. Navigating is easy enough and finding your way around the device is no problem. Honestly, it’s all logical, you really don’t have to think about it.

Apple TV Review – Closing Thoughts

This isn’t a super in-depth Apple TV review. Just more of a general overview to give you a feel for the Apple TV. Personally, I think the price is a little high at $300 for what it is, which is a way to get content you already paid for on your TV.

Here are a few gripes about the first generation Apple TV.

  • Apple TV First GenerationApple TV’s most highly touted feature is its weakest one: It requires an HDTV, but the video you download is so low-res that it looks as fuzzy as plain old broadcast TV. It’s sort of like how the Zune digital music player’s touted Wi-Fi connection only lets you temporarily “lend” music to another Zune.
  • Apple TV’s coolest feature is one that wasn’t even intended: the screensaver, which plays an ethereal slide show of your digital photos. I guess that tops Zune’s sexiest feature, which I would argue is that you can buy it in doo-doo brown. Love the brown.
  • There’s no way to order a movie directly from the iTunes store via your TV, even though Apple TV has its own connection to the Internet. Instead, you have to download it to your computer first. Likewise, the Zune won’t allow you to purchase music directly via its Wi-Fi capability.
  • Apple TV lets you show photos only from a single computer, even though photos are the one source of HD content everyone has, and are easy and legal to share over a network. That is especially odd because Apple TV does allow you to share digital music from multiple PCs. The Zune, in a similarly consumer-hostile way, won’t let you play purchased digital music recorded in Microsoft’s previous music format.

Still, I’m really enjoying it so far and you really can’t beat the simplicity you get from an Apple product.

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