Amazon Releases Alexa Toolbar For The FireFox Web Browser (2007)

Do you like to see how popular websites are while you browse the Internet?  Alexa, a subsidiary of Amazon, has been providing information on web traffic since 1996. Once you install the Alexa Toolbar, you can then view traffic trends, reach and rank, of any site you visit on the Internet. The Alexa toolbar then feeds traffic data of the sites you visit back to Alexa.

The Alexa Toolbar Provides A Sample Of Total Internet Traffic

There are billions of devices on the Internet and only a minor portion of them have the Alexa Toolbar. This population provides a “sample” of users that Alexa uses to measure web activity and page popularity.

But their toolbar has only been available for PC users with Internet Explorer. Macintosh and PC users with Firefox have been left out of the Alexa sample, until now. An Alexa toolbar called “Sparky” for Firefox was finally released last week. For example, here’s the MethodShop Alexa toolbar.

Do You Need The Alexa Sparky Toolbar?

Why should you care about the Alexa Toolbar? Most people don’t. But if you want to support your favorite websites, then you might want Alexa to track what sites you visit. Many webmasters use Alexa ranking to set advertising rates. But on the other hand, some people consider it to be spyware.

If you are interested, you can get the Alexa Sparky Toolbar for Firefox here.