Pictures are like the shiny fishing lures of the Internet. They attract attention. They can also increase the click-through-rate (CTR) of your content. Adding photos is an easy and powerful way to increase your Twitter CTR.

Adding Photos

According to research, a photo can increase your CTR by as much as 42%. Something to keep in mind the next time you post an update on Twitter and want to increase your CTR.

Twitter CTR

Increase Your Twitter CTR Even More

Don’t forget to tell your audience that your content has a photo. Add indicators like “[pic]” or “PICT:” at the beginning or end of your posts.

Via @SocialSteve