Blue’s Clues, a hit U.S. cartoon series about the adventures of a blue puppy, needs the help of a little kitty to make it in Japan.
U.S. media conglomerate Viacom and Japan’s Sanrio Co., owner of the popular Hello Kitty character, have tied up to promote the Blue’s Clues merchandise in the world’s No. 2 retail market.
Sanrio and Viacom, whose Nickelodeon unit controls the Blue’s Clues property, plan to develop a limited edition product line combining the two characters for sale at select retailers from next spring.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.