Wow. Who knew NBC Nightly News anchor, Brian Williams, was so hip? On Monday, the American newscaster launched a new web-only video interview series focusing on independent music and musicians called “BriTunes.”
The debuted episode of BriTunes is an interview with a band called Deer Tick from Brooklyn, NY. If you aren’t already familiar with Deer Tick, their name might sound familiar. Rolling Stone called Deer Tick the No. 1 breaking band at SXSW 2009. Williams invited all four members of Deer Tick, John J. McCauley III, Christopher Dale Ryan, Dennis Ryan and Andrew Tobiassen, to a conference room at NBC’s 30 Rockefeller Plaza headquarters for the interview.
According to this quote from HuffPo, Williams wants to keep the focus of BriTunes on independent musicians and up-and-coming artists.
“I have always loved identifying good music and good groups — discovering them early (bar bands are best) and following them through their journey. While we’ll interview some established musicians, mostly I’d like this to be a place where people can sample some of the great music being created every day, by talented musicians who wouldn’t dream of doing anything else.”