CinemaNow, one of the oldest movie and TV show download sites, has inked a deal that will make its movie and TV show downloads playable on both PCs and Macs.
CinemaNow will now utilize Widevine Technologies‘ multi-format DRM solution to make their download-to-own movies viewable on Windows, Mac, and Linux machines. Pay-per-view titles will also be streamable using Internet Explorer, Safari, Firefox, or Opera browsers.
CinemaNow’s decision to go cross-platform could help the company wrestle market share away from Apple iTunes, which dominates the paid digital video business. Up to now, iTunes has been the only download service to sell major studio movie downloads playable on Apple computers and PCs.