• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
methodshop

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : News : CNBC’s Daytime Viewership Nearly Doubles During 2008 Recession

CNBC Logo
3844328

CNBC’s Daytime Viewership Nearly Doubles During 2008 Recession

CNBC sees their daytime ratings nearly double as viewers tune in for news about the 2008 recession and the volatile US stock market.

October 29, 2008 by Melissa Kondak
FacebookTweetPinLinkedIn

CNBC sees their daytime ratings nearly double as viewers tune in for news about the 2008 recession and the volatile US stock market.

The economic meltdown has been a bear for Wall Street but it’s proving bullish for business news network CNBC.

The NBC Universal property’s business day audience, measured from 5 a.m. to 7 p.m., rose to an all-time best in October 2008, and it saw huge gains in primetime too as worried investors clicked over to track the volatile market.

CNBC averaged a best-ever 502,000 viewers this month during its business day, when investors tune in at work and while the markets are open. That was up 92% from 262,000 last year. Among adults 25-54, it averaged 150,000, its best month since March 2001 and up 97 percent from last year’s 76,000.

A New CNBC Primetime Strategy During The 2008 Recession

The network, which usually segues into reruns or pretaped programming in primetime, introduced live segments during the worst of the crisis, when the Dow Jones was plummeting by hundreds of points per day and the federal bailout was being pushed through Congress. It debuted a new primetime personal finance show, “On the Money,” which helped lead to more gains.

CNBC had its best primetime, which it defines as Monday to Friday from 7 p.m. to 2 a.m., since October 2003, averaging 248,000 total viewers. Among 25-54s, it averaged 73,000, its best primetime since April 2003.

CNBC Mornings

The network says all programs from 6 a.m. to 7 p.m. had their best month ever in total viewers in their time periods. All numbers are measured by Nielsen and do not include the out-of-home audience, which the network has long maintained makes up a large and untapped portion of its viewership at work, during business travel, in hotels, in health clubs, etc.

CNBC vs Fox Business

The big gains come a year after News Corp.‘s competing Fox Business Network launched amid much bravado and media attention. But during the worst financial crisis the country has seen in decades, CNBC remained the dominant destination for financial news.

That’s in part because FBN’s distribution remains tiny, available in only about a third of the 95 million homes that receive CNBC. Though both networks saw their ratings spike during the 2008 recession and financial crisis, CNBC’s audience still dwarfs that of FBN, whose ratings remain too small to be reliably measured by Nielsen.

But another part of CNBC’s success during the 2008 recession and this period of financial distress has been the network’s success in branding itself as the business expert. Its correspondents, most notably Maria Bartiromo, have made frequent appearances on the top-rated “NBC Nightly News with Brian Williams,” exposing them to new potential viewers and further establishing the network as the go-to place for financial news.

Financial Crisis - 2008 Recession
geralt

Related Articles:

  • OTT vs CTV: They’re NOT The Same, But What’s The Difference?
  • How Online Tools Can Really Help Give Your Business A Boost
  • What You Need To Know About Mileage Reimbursement Laws
  • Microsoft Zune Destroyed With A Baseball Bat on CNBC Mad Money


FacebookTweetPinLinkedIn
Category: News, Business, TV & Film Tag: CNBC, dow jones, economy, Fox Business Channel, Maria Bartiromo, NBC Universal, News Corporation, stock market, Wall Street
Previous Post:Pumpkin Moon And Cleavage - Funny Front Yard Pumpkin Decoration20 Funny Halloween Pumpkin Carvings (That Will Make You Smile)
Next Post:U2 And National Geographic Announce ‘U2 3D’ Concert DocumentaryU2 3D

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar

Popular Posts

  • Job Automation Using ChatGPT Could Make These Jobs Obsolete - Is Your Job On This List?Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On…
  • The Surprising Story Behind The NBC ChimesThe Surprising Story Behind The NBC Chimes
  • 7 Pictures Of Naked People Captured By Google's Cameras7 Pictures Of Naked People Captured By Google’s Cameras
  • Top 200 Nielsen DMA Rankings (2023) – Full ListTop 200 Nielsen DMA Rankings (2023) – Full List
  • 5 Funny Resurrection Jokes To Share On Easter Sunday5 Funny Resurrection Jokes To Share On Easter Sunday
  • How To Change The Default LG TV Home Screen To Live TVHow To Change The Default LG TV Home Screen To Live TV
  • Is Your Hatch Restore Already Registered? Here's How To Fix It And Unregister A Hatch Restore.Is Your Hatch Restore Already Registered? Here’s How To Fix It And…
  • 20 Famous People Who Are Members Of The Sleepless Elite20 Famous People Who Are Members Of The Sleepless Elite
  • The Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That'll Make You LaughThe Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That’ll Make You Laugh
  • 30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped

Categories

Clever Tech Gifts

10 Clever Tech Gifts That People Actually Want

Here are some clever tech gifts that your friends and family will love.

Everything Everywhere All At Once Quotes

The 40 Best Everything Everywhere All At Once Quotes

Ready to be inspired and challenged? Check out these amazing Everything Everywhere All At Once quotes that will help you see the world in a whole new light!

Recent Posts

  • The 40 Best Everything Everywhere All At Once Quotes
  • How To Manually Identify AI-Generated Text Without Using A ChatGPT Detector
  • 10 Clever Tech Gifts That People Actually Want
  • 10 Fun Things To Ask Alexa On St. Patrick’s Day
  • 30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Latest

Everything Everywhere All At Once Quotes

The 40 Best Everything Everywhere All At Once Quotes

How To Visually Identify AI-Generated Text

How To Manually Identify AI-Generated Text Without Using A ChatGPT Detector

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved