10 Critical Elements of a Successful Content Marketing Engine

One of the most important parts of any modern marketing strategy is content marketing. Creating relevant content for your target audiences helps boost engagement and better qualify a sales lead. But who creates that content? And what tools should they use? This infographic outlines the various elements of a “content marketing engine“. Engine elements include the creation of the engine, resources, process and finally how everything works together to help drive results.

Content Marketing Engine: 10 Elements

1. Executive Buy-In
2. Strategic Content
3. A Content Hub
4. Content Creators
5. Designers & Content “Technicians”
6. Social Media, Advertising, SEO & Marketing Automation Collection
7. Workflows, Asset Management & Collaboration Tool
8. Editorial Calendar
9. Voice & Brand Guidelines
10. Analytics

Does your company have a content marketing strategy? Is a content market engine part of that strategy? More importantly, what elements are successful parts of your strategy? Please leave a comment below or tweet us @methodshop.

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