At this point, I imagine NBC would like us all to forget about the NBCU 2.0 initiative it recently announced, then quickly reneged on. I’m referring to that brilliant plan to cut out all scripted programming in the 8 p.m. hour and replace it with reality/game show fare like Deal or No Deal,
The Apprentice and 1 vs. 100. Executives initially said that this plan would ease the transition from traditional analog media to digital.
“It’s a tricky business,” noted NBC Universal CEO Bob Wright. “We’re trying to make sure that we don’t wake up and feel that we should have acted earlier. This is our planning.”
But what these suits failed to realize is that eliminating scripted programming across the board at 8 p.m. sends out the message that the network is throwing in the towel. Why, after all, would a producer now pitch his or her product to NBC with so few time periods left for scripted fare?