Good news for True Blood fans. Today HBO launched an exclusive True Blood Season 4 app called Immortalize Yourself. The Facebook-based app pulls data from your Facebook profile. In just a matter of seconds, it will generate a custom video starring you, your Facebook friends and several True Blood characters.
How The True Blood Immortalize Yourself App Works
The video bridges the storyline between True Blood seasons while integrating data from your Facebook account. The app is able to pull several pieces of info including locations, names, and photos from your social graph. Initially, the app guesses a random selection of your friends for the first video pass. But then you can customize it to include specific Facebook friends.
HBO’s Innovative Marketing Efforts
HBO’s marketing group has done an amazing job innovating True Blood’s marketing campaigns each season. Sabrina Caluori from HBO showed off some of their past work at SXSW this year. But the Immortalize Yourself Facebook app is their best work to date. It’s an amazing use of social data for consumer engagement. The agency that created the app, Definition 6 spent months working on the speed of the app and it shows. It’s definitely one of the fastest video-based Facebook apps ever made.
Where To Find The Immortalize Yourself App
We can’t wait for the new season of True Blood to start. You can check out the Immortalize Yourself True Blood Facebook app here: facebook.com/TrueBlood?sk=app_146621965411207