Klout Is Your Social Media Peer Pressure (or Pusher, If Applicable)

Klout is Your Social Media Peer Pressure (or Pusher, if Applicable)

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You may have heard about this way to monitor your influence online called Klout. If you don’t know, this is how Klout works. You sign in on Klout.com, connect your social networks, and collect sponsored prizes as your Klout score goes up in specific areas. For example, Subaru recently gave away prizes to people with high Klout scores for “dogs.” But your Klout score can also go down. Which means you have to post more about certain topics to make sure you don’t loose Klout.

I love watching stats. I put stat programs on my websites, like Geekazine.com, to monitor traffic. It’s really cool to see who is coming, where they are from and how long they stay on the website. Therefore, I thought I really would enjoy Klout. Unfortunately, it’s more of a chore than anything. Every time I get on Klout, my numbers drop ever so slightly. If I don’t go on for a couple week, I get disappointed that my Klout score dropped.