The logo for the 2012 Olympics and Paralympics has been unveiled in a star-studded ceremony in London. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
“This is the vision at the very heart of our brand,” said London 2012 organising committee chairman Seb Coe.
“We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals.”
The new design, which cost £400,000, has received a mixed response, but Lord Coe was adamant it put across the image and message that he wanted the London Games to deliver to the world.
“It’s not a logo, it’s a brand that will take us forward for the next five years,” he told BBC Five Live.
[Read More at: BBC]