Before announcing the new iPhone 3.0 S at WWDC last Monday, Apple’s SVP of Marketing, Phil Schiller, presented some big news about the increasing number of Mac users.
“We’ve TRIPLED the number of users,” he said to big applause. “It’s astounding.”
In the 5 years after Apple launched Mac OS X, the number of Mac users has grown steadily to 25 million. But between 2007 and 2009, the number of Mac users tripled and now surpasses 75 million.
According to statistics compiled by Net Applications, Mac OS X is the second most popular general-purpose operating system in use, after Microsoft Windows, with a 9.6% market share. It is also the most successful UNIX-based operating system ever released.
So what happened in 2007 that could have caused the spike in new Mac users? If you guessed the iPhone, then give yourself a pat on the back. Apple first announced the iPhone in January 2007.