To more effectively serve a digital world, NBC Universal said Thursday that it is dividing its digital distribution arm into three specialized branches and promoting three executives to foster them. 
The groups that will now spearhead the company’s digital distribution endeavors consist of digital platforms, wireless platforms and digital sales, with Michael Bonner, Salil Dalvi and Ron Lamprecht appointed to head these areas, respectively. All three will report to Jean-Briac Perrette, president of NBC Universal Digital Distribution.
“Salil, Michael and Ron have been instrumental in the development and execution of our digital strategy,” Perrette said. “Their expertise and proven track record will help us continue to drive our business and help maintain our position as a leader in this new digital world.”
Previously vp new media at NBCU Cable, Bonner will now take the role of senior vp NBCU Digital Distribution in charge of digital platforms, where he will lead NBCU’s television content strategy and development across multiple platforms, including on-demand, electronic sell-through, interactive TV and IPTV. Most recently, Bonner led NBCU’s presence on iTunes and the interactive applications for the Turin Olympics and the U.S. Open.