• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
methodshop

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Advertising : 4 Creative Ways Online Casinos Are Beating Their Real-Life Counterparts

Online Gambling Industry

4 Creative Ways Online Casinos Are Beating Their Real-Life Counterparts

Here are some of the most effective ways online casinos are bringing in more clients and improving their customer retention.

February 26, 2017 by jayfrankwilson
FacebookTweetPinLinkedIn
Table of Contents[Hide][Show]
  • 01) Social Media Engagement
  • 02) Great Bonus Offers & Features
  • 03) Sports Sponsorships
  • 04) Humor Marketing
  • Learning Some Tricks From Online Casinos

Gambling is one of the biggest industries in the world and is only getting bigger. Forecasted to reach 511 billion dollars by 2019, online gambling has been one of the strongest growth areas for the gambling industry. Gamblers are embracing online casinos and profits are surging, even at the local levels. In New Jersey alone, online gambling grew by 32% in 2016.

Global Gambling Market Gross Gaming Yield (Ggy) From 2010 To 2019 (In Billion U.s. Dollars)
Global gambling market gross gaming yield (ggy) from 2010 to 2019 (in billion u. S. Dollars). Source: statista

Why are online casinos suddenly doing so well? They have plenty of aces up their sleeves. Here are some of the most effective ways online casinos of bringing in more clients and improving their customer retention.

01) Social Media Engagement

The main advantage of running an online casino is that you can interact directly with your customers. People are always just one click away from the latest offers, deals and special bonuses. That’s why casinos try to use social media as a springboard to new clients and as a tool for keeping existing members happy. Casino players are more likely to respond to a promotion advertised over Facebook than a newsletter. Social media is also a more reliable tool for getting valuable feedback.

Online casinos such as Ikibu, Heroes, and Kaboo have managed to close the gap separating them from bigger casinos with a flawless track record. They invite players to embark on an epic quest and be a part of an online adventure, rather than a gambling routine. They created fictional universes, original characters, and stories that make players feel like they are part of something meaningful. Others focus on specific demographics, which promotes offers for ladies among others.

02) Great Bonus Offers & Features

The oldest marketing trick in the book is to offer irresistible bonuses to existing members and generous welcome packages to prospective customers. Virtually all online casinos now offer stuff for free, but some go above and beyond and promote something truly unique. They advertise these promotions over social media and try to make the necessary adjustments requested by their players.

PlayOJO, for example, paid attention to one of the most common requests made by players. People don’t like the idea of being subject to extensive wagering requirements on their bonus offers. This casino offers a unique bonus system and waives the excessive playthrough demands. Their players also have unrestricted access to unique in-gaming mechanics like to OJOplus money back and OJO wheel.

03) Sports Sponsorships

Although commonplace in most of Europe, until recently, tough gambling laws have kept online sports betting companies out of the United States. As regulations relax, savvy online casinos are spending big money on sporting event sponsorships. Promoting an online casino at sporting events has proven to be a very effective, albeit expensive way, of gaining clients. But it works. Online casinos have a keen eye for techniques that actually work and that’s why they spend a lot of money on sports sponsorships. Not only sports benefit from this type of funding, but also arts, festivals, entertainment, annual events, and fairs.

04) Humor Marketing

People play online casino games to win cash, but also to have some fun from the comfort of their home. Intelligent gambling operators have picked up on the vibes and use humor as an effective tool to gain their business. Some rely on witty Facebook and social media promotions to drive traffic, others work directly with well-known comedians. The BetVictor campaign with Paul Kaye, for example, did a brilliant job at raising awareness about the quality of BetVictor.com odds. Other online casinos are following suit and work with famous TV presenters and comedians to promote their products.

Learning Some Tricks From Online Casinos

Running a successful online casino isn’t easy. In addition to competing with nearby physical locations, they also often compete against other digital casinos around the world. Comparatively, the pain points online casinos struggle with isn’t much different than most retailers. Wal-Mart, Target and Best Buy all compete with each other as well as Amazon.com. But a strategic focus on both gaining new customers while improving customer retention can give you the edge you need against your competition.


FacebookTweetPinLinkedIn
Category: Advertising, Internet, Social Media Tag: Best Buy, BetVictor, Casinos, Customer Service, Facebook, Gambling, Heroes (TV Show), Ikibu, Kaboo, New Jersey, Paul Kaye, PlayOJO, Target, Walmart
Previous Post:Conversations with CodersConversations with Coders: How Bloomberg is Recruiting Coders Using Storytelling
Next Post:Pyrography Artist Burns Beautiful Swirls Into Wood With A Fire PenPyrography

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar

Popular Posts

  • Job Automation Using ChatGPT Could Make These Jobs Obsolete - Is Your Job On This List?Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On…
  • 18 Weird Facts About Sea-Monkeys You Won't Believe Are True, Including Their Connection To The Ku Klux Klan18 Weird Facts About Sea-Monkeys You Won’t Believe Are True, Including Their…
  • 7 Pictures Of Naked People Captured By Google's Cameras7 Pictures Of Naked People Captured By Google’s Cameras
  • Top 200 Nielsen DMA Rankings (2023) – Full ListTop 200 Nielsen DMA Rankings (2023) – Full List
  • The Surprising Story Behind The NBC ChimesThe Surprising Story Behind The NBC Chimes
  • 20 Famous People Who Are Members Of The Sleepless Elite20 Famous People Who Are Members Of The Sleepless Elite
  • How To Change The Default LG TV Home Screen To Live TVHow To Change The Default LG TV Home Screen To Live TV
  • Is Your Hatch Restore Already Registered? Here's How To Fix It And Unregister A Hatch Restore.Is Your Hatch Restore Already Registered? Here’s How To Fix It And…
  • The Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That'll Make You LaughThe Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That’ll Make You Laugh
  • What Comes After A Trillion? - Here's A Chart Of Enormous Named NumbersWhat Comes After A Trillion? – Here’s A Chart Of Enormous Named Numbers

Categories

Tech That Died - Tech Graveyard

RIP: Remembering The Tech That Died In 2022

It’s been a wild ride for tech in 2022. We’ve seen the rise of new gadgets, platforms, and services, and the demise of some of the biggest names in the industry. From the shocking death of a beloved tech giant to the sudden closure of a popular app, here are the biggest tech deaths of 2022 that left us all reeling. Get ready to take a trip down memory lane and pay tribute to the tech that died in 2022.

The Official ChatGPT Detector Sucks: 5 Reasons Why OpenAI AI Text Classifier Is Basically Worthless

The Official ChatGPT Detector Sucks: 5 Reasons Why OpenAI AI Text Classifier Is Basically Worthless

As the hype around generative AI tools continues to rise, some critics are demanding that the creators of these tools to create detectors.

Recent Posts

  • The Official ChatGPT Detector Sucks: 5 Reasons Why OpenAI AI Text Classifier Is Basically Worthless
  • Is Robot Religion The Next Phase Of The Artificial Intelligence Evolution?
  • RIP: Remembering The Tech That Died In 2022
  • 25 Inspirational Dr. Martin Luther King Jr. Quotes
  • Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Latest

The Official ChatGPT Detector Sucks: 5 Reasons Why OpenAI AI Text Classifier Is Basically Worthless

The Official ChatGPT Detector Sucks: 5 Reasons Why OpenAI AI Text Classifier Is Basically Worthless

Robot Rabbit - Robot Religion - Jewish Robot

Is Robot Religion The Next Phase Of The Artificial Intelligence Evolution?

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved · Powered by BizBudding Inc.