How do you convince an increasingly overweight population to get a little more exercise by taking the stairs instead of the escalator? Make it fun. A social experiment called “piano stairs” gave subway riders a choice between piano stairs or the escalator. Watch what happens.
The VW Piano Stairs
A social experiment team called The Fun Theory team chose a German metro staircase for the piano stairs project. To create the piano staircase, they connected small pressure sensors to piano key decals. They then installed the thin black and white colored decals on each step. Each decal was programmed to play the corresponding musical note every time someone stepped on one of the sensors.
Changing Behavior By Making Things Fun
From helping the environment to helping yourself, Volkswagen‘s clever “Fun Theory” viral ad campaign is attempting to change people’s behavior for the better.
We’re not sure if it will help Volkswagen sell cars, but at least they are helping people while associating their brand with fun and innovation.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.