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Home : Advertising : Piano Stairs: A Social Experiment To Help Increase Exercise

Piano Stairs

Piano Stairs: A Social Experiment To Help Increase Exercise

A social experiment called "piano stairs" gave subway riders a choice between piano stairs or the escalator. Watch what happens.

October 16, 2009 by jayfrankwilson
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English: Volkswagen Logo.How do you convince an increasingly overweight population to get a little more exercise by taking the stairs instead of the escalator? Make it fun. A social experiment called “piano stairs” gave subway riders a choice between piano stairs or the escalator. Watch what happens.

Piano Stairs

A social experiment team called The Fun Theory team chose a German metro staircase for the piano stairs project. To create the piano staircase, they connected small pressure sensors to piano key decals. They then installed the thin black and white colored decals on each step. Each decal was programmed to play the corresponding musical note every time someone stepped on one of the sensors.

Changing Behavior By Making Things Fun

From helping the environment to helping yourself, Volkswagen‘s clever “Fun Theory” viral ad campaign is attempting to change people’s behavior for the better.

We’re not sure it will help Volkswagen sell cars, but at least they are helping people while associating their brand with fun and innovation.


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Category: Advertising Tag: Cars, environment, escalator, exercise, fun, German, Germany, innovation, piano, piano stairs, stairs, The Fun Theory, video, viral, Volkswagen, VW
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  1. Anonymous

    October 16, 2009 at 6:59 PM

    why i cant put more than 6 videos in my iPod?

  2. Anonymous

    June 14, 2019 at 8:48 AM

    why i cant put more than 6 videos in my iPod?

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