How do you convince an increasingly overweight population to get a little more exercise by taking the stairs instead of the escalator? Make it fun. A social experiment called “piano stairs” gave subway riders a choice between piano stairs or the escalator. Watch what happens.
A social experiment team called The Fun Theory team chose a German metro staircase for the piano stairs project. To create the piano staircase, they connected small pressure sensors to piano key decals. They then installed the thin black and white colored decals on each step. Each decal was programmed to play the corresponding musical note every time someone stepped on one of the sensors.
Changing Behavior By Making Things Fun
From helping the environment to helping yourself, Volkswagen‘s clever “Fun Theory” viral ad campaign is attempting to change people’s behavior for the better.
We’re not sure it will help Volkswagen sell cars, but at least they are helping people while associating their brand with fun and innovation.