QR Codes: How Brands And Consumers Are Using Them

Is the QR Code finally going mainstream? From Starbucks ads to government documents, QR Codes (quick response codes) seem to be everywhere these days.

Is the QR Code finally going mainstream? From Starbucks coupons to official government documents, QR Codes (quick response codes) seem to be everywhere these days. You know, QR Code, those weird black and white computer looking square patterns? In case you’ve never scanned a QR Code, they basically work like this: You use a QR app on your camera phone or webcam to scan the code. Then a special piece of content from the Internet automatically loads on your screen. This content can be anything from instant coupons to a video clip with more information.

Do People Really Use QR Codes?

But are consumers really scanning these codes? What devices are they using? Which mobile operating system is the most QR Code friendly? A company called Jump Scan put together the infographic below with some great QR related stats. Also, you might notice that the infographic itself has a QR code in it. Don’t forget to scan it. How meta.