Are you a fan of the Scary Movie film franchise? Dimension Films’ recently announced a new online ad blitz for Scary Movie 4 with messaging that says “Download Videos to iPod.” Clicking on the ads will subscribe fans to a video Scary Movie Podcast that can be automatically synced with their video iPods. Creating a movie podcast is a new and creative way to help promote an upcoming film. The Scary Movie Podcast was developed in-house by the studio’s interactive ad agency, Deep Focus.
What should fans expect to see in the podcast? According to Deep Focus’ founder and CEO Ian Schafer, a “stream of video over time” that includes “Scary Movie” trailers, movie clips like a pillow fight between Hugh Hefner’s girlfriends, and whatever other short-form video that Deep Focus and Dimension decide to send out.
The ad campaign is scheduled to begin on March 31 and can been seen on Yahoo, Fandango.com, Movietickets.com and WWE.com, among others.
The iPod-based promotion is especially relevant because according to some insiders, a giant iPod monster makes a cameo in the film. We’ll try to get a copy of the clip and embed it in this blog post.
Are you a Scary Movie fan? What do you think about using podcasts for movie promotion? Was the iPod cameo in Scary Movie 4 funny or lame? Please post a comment below.