Toshiba announced this week that they have applied to the Blu-ray Association and will begin producing Blu-ray DVD players. Toshiba had developed the HD-DVD high-definition DVD format and competed and conceded defeat in a format war with Sony’s competing Blu-ray in 2008. Details will be made available later this year, but this move should give some much-needed momentum to the Blu-ray format. Blu-ray is losing traction competing against online services like Netflix, which stream movies through the Internet directly to consumers.
You can read Toshiba’s official news release below or click here.
Toshiba Applies to Join Blu-ray Disc Association
10 Aug, 2009
Tokyo—Toshiba Corporation (TOKYO: 6502) announced today that the company has applied for membership of the Blu-ray Disc Association (BDA) and plans to introduce products that support the Blu-ray format.
As a market leader in digital technologies, Toshiba provides a wide range of advanced digital products, such as DVD recorders and players, HDTVs and notebook PCs that support a wide range of storage devices, including hard disk drives (HDD), DVD, and SD Cards. In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA.
Toshiba aims to introduce digital products that support the Blu-ray format, including BD players and notebook PCs integrating BD drives, in the course of this year. Details of the products, including the timing of regional launches, are now under consideration. We will make announcements in due course.