Apple’s iTunes could face a run for its money in the coming months from a competitor that knows how to compete on price. Wal-Mart announced the launch of a new “DRM-free” zone on its website featuring tracks from major labels including EMI and Universal for the bargain price of 94 cents each or $9.22 per album. (In comparison, Apple is selling a limited number of DRM-free EMI songs for $1.29).
Wal-Mart will also continue to sell WMA-formatted 128 kbps downloads for 88 cents each. Digital music has only accounted for 15% of all recorded music sales in the U.S. until now. Will that number increase as DRM-free tracks open the market up to more competition?