NBC Universal announces it will showcase round-the-clock coverage of the 2008 Beijing Olympic Games

    NBC Universal announces it will showcase round-the-clock coverage of the 2008 Beijing Olympic Games 1Note from Jeff Zucker:
    Today is a noteworthy day. We’re exactly one year away from the biggest global event of 2008. The Beijing Olympic Games will kick off on a day and time that couldn’t be more auspicious: 08/08/08 at 8 p.m.

    Eight is considered a lucky number in China … and I’m confident it will be for us as well. The excitement is already building — with Dick Ebersol and his unparalleled team of producers and technicians who are preparing the most dynamic Olympics coverage ever … and with advertisers, who are eager to be associated with a media event of unmatched impact and reach.

    This Olympic Games, new records will be broken on the track, in the swimming pool … and in broadcasting history. We’re presenting more than 3,600 hours of coverage, triple the amount from Athens just three years ago and more than the total of every Summer Olympics ever televised in the U.S. put together. Also, despite the 12-hour time difference, NBC in primetime will feature live coverage of marquee Olympic sports including swimming, gymnastics, and beach volleyball. We’ll be delivering the Games around the clock, across every platform: online with live streaming Olympic video for the first time in the U.S., on-demand, and even on-the-go, with the first-ever wireless coverage of the Olympics.

    So the official countdown begins today, and there is a lot going on to celebrate the occasion all across the company.

    The NBC Olympics promo team prepared a terrific 30-second spot that is debuting at 8 a.m. ET this morning across all our networks, followed by another roadblock tonight at 8 p.m.
    Not to be outdone, the chefs in many of our commissaries have prepared an Olympics menu featuring traditional Chinese specialties … and fortune cookies, of course.
    And our Olympics website, NBCOlympics.com, is launching today, the premier destination for Olympics fans everywhere, featuring news, athlete profiles, and video.


    I’m incredibly excited about Beijing, which is fully on track from a creative, logistical, and financial standpoint. One thing is for sure: No one is better at bringing the Olympics to life than Dick Ebersol.

    My first job with this company was as a researcher for the 1986 Games in Seoul, South Korea, so the Olympics have a great deal of personal meaning for me. I can’t wait for one year from today.

    Check it out in Cynopsis:

    Preparing a year in advance, NBC Universal announced it will showcase round-the-clock coverage of the 2008 Beijing Olympic Games over 17 days, beginning exactly one year from today – 8-8-08. The plan, totaling 3,600+ hours, offers more televised coverage than all previous Summer Olympics combined in U.S. history (from 1960 to 2004). Coverage from Beijing will be seen on NBC, USA Network, MSNBC and CNBC, along with high-definition coverage on USA HD and Universal HD. Spanish-language coverage will be seen on Telemundo. Additionally, NBCU will offer live streaming Olympic broadband video footage for the first time in the U.S. via NBCOlympics.com, and approximately 3,000 hours of highlights, rewinds and encores will be available on-demand. Despite a 12-hour time zone difference, NBCU will feature must-see events in primetime from live swimming, gymnastics and beach volleyball.

    NBC Universal announces it will showcase round-the-clock coverage of the 2008 Beijing Olympic Games 2

    [Via Cynopsis]