Bravo has signed Macy’s, Maybelline New York and Garnier as integrated sponsors of its new series “Tim Gunn’s Guide to Style.”
The show premieres Thursday.
Macy’s will be the exclusive retail partner for the program. Participants in the show will be seen shopping for Mr. Gunn’s “Essential Items” at Macy’s flagship store in Manhattan’s Herald Square.
Hair and makeup experts from Maybelline and Garnier will use products from those companies during makeover segments.
Maybelline and Garnier also will be sponsors of the series’ mobile Web site.
“We’re thrilled about our partners’ involvement in this highly anticipated new Bravo series,” said Susan Malfa, VP of ad sales for Bravo. “Tim is without a doubt one of the most respected authorities in fashion. Leaders in the worlds of retail and cosmetics are a perfect organic partnership.”
[read On: TV Week]