CBS News Partners with Digg.com for 2008 US Presidential Election Coverage

Could it be true? Is one of the most traditional news organizations partnering with Kevin Rose‘s Digg.com? This week CBSNews.com announced that they would be integrating with the social news discovery site Digg.com for their 2008 US Presidential election coverage.

Starting January 8th…

• political related stories discovered by Digg users will be featured on CBSNews.com.
• Digg buttons will appear at the bottom of all CBS News stories encouraging Digg users to Digg and comment on them
• Digg.com will start distributing CBS News’ “Campaign ’08” video content.

The Digg/CBS News partnership is just the latest example of traditional news media linking to and driving traffic to other sites (even competitors). For example, recently the New York Times Web site has begun highlighting stories from various prominent blogs and even competitors such as The Financial Times.

Guess they learned that trick from the Blogosphere.

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