Google has officially launched Website Optimizer, a tool that Webmasters can use to test variations of a site’s content and design to increase conversions. The free tool is available at google.com/websiteoptimizer, and the search giant has also launched an accompanying blog, tutorial and discussion board.
Website Optimizer was first rolled out as a beta in late 2006 for users of Google’s AdWords platform, but the expansion means that any site owner can access the tool (provided they have a Google account, like Gmail) and start running multivariate tests.
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