Google has officially launched Website Optimizer, a tool that Webmasters can use to test variations of a site’s content and design to increase conversions. The free tool is available at Website Optimizer, and the search giant has also launched an accompanying blog, tutorial, and discussion board.
Website Optimizer was first rolled out as a beta in late 2006 for users of Google’s AdWords platform, but the expansion means that any site owner can access the tool (provided they have a Google account, like Gmail) and start running multivariate tests.
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