Confused HBO Max customers received a strange email last night, and they want to know why. The cryptically titled ‘Integration Test Email #1’ only contained the following sentence the body of the email: “This template is used by integration tests only.” Was the email a mistake or a marketing stunt? Curious HBO Max customers want to know why they got the email, and they’re turning to Twitter for answers.
Was Integration Test Email #1 Part Of A Marketing Stunt?
Some Twitter users were wondering if it’s all just a marketing stunt. If so, ‘Integration Test Email #1’ was brilliant. HBO just made something go viral without a budget for promotion or even creative production.
When Should We Expect ‘Integration Test Email #2’?
Will there be an Integration Test Email #2? What about #3? HBO now has everyone’s attention. What will they do with it?
Merchandising And Memes For ‘Integration Test Email #1’
Some excited recipients of the email have even started creating merchandise for ‘Integration Test Email #1’. If you search online, you can find everything from mugs to t-shirts.
Guess What Really Happened?… It Was An Intern!
After ‘Integration Test Email #1’ went viral, the official HBO Max support Twitter account eventually let us know what really happened. Apparently the email was a mistake made by an intern.
Many of us have made mistakes as interns, but having that mistake go viral could be mortifying. Hopefully this intern has a good sense of humor.
If the intern that sent the email is reading this article, then maybe they will find comfort in knowing that the email was at least useful for one HBO Max customer. The mistake helped them realize that they unnecessarily had multiple emails registered with HBO.
Was This A Missed Opportunity?
There’s an old saying about turning lemons into lemonade. Basically, you should try to make the best of what you have and look for opportunities when presented with problems.
Was this accidental email a missed opportunity on HBO’s part? HBO should have brought the mistake to their marketing team before they responded. The marketing team could have brainstormed some ideas on how to turn this mistake into an opportunity.
It might have been a great way to promote shows like HBO’s Silicone Valley or Peacemaker.