Cutline Communications Morgan Magilligan, 650-346-3043 [email protected] Howcast Media launched a new site, https://www.howcast.com/, for consumers to watch and share how-to videos. It also opened its Directors Program for emerging filmmakers to create and contribute videos to Howcast. In addition, the company announced distribution and advertising agreements, and an $8M Series A round which is led by Tudor Investment Corporation and includes other investors.
Founded by veterans of Google and YouTube, Howcast combines the personality of user-generated content with the quality of a professional video studio. The result is engaging how-to video that appeals to consumers, as well as advertisers and distribution partners. This includes practical and entertaining videos like “How to Paint a Wall,” “How to Get Paid for Donating Plasma,” “How to Make a Water Gun Alarm Clock,” and more.
“Online video is generally split into two worlds: user-generated content and professional studio content,” said Jason Liebman, CEO and co-founder of Howcast. “We think there’s an opportunity to bridge these worlds, and instructional video is a perfect place to start. Our viewers can suggest topics and content for videos on any subject they want to learn about, no matter how unique. Through our Howcast studio and our directors program, filmmakers can take all of these great user ideas and turn them into high-quality, engaging videos.”