When you’re ready for a smartphone upgrade, don’t just pick a phone at random. Each phone fits a specific niche for different personalities and lifestyle needs. With any choice, you can still keep tech-savvy with the many smartphones on the market. See which cellphone fits your communication style with this quick list of pros and cons.

For the Business Savvy: The iPhone 5s

Iphone 5S &Amp; Iphone 5C — john karakatsanis (cc by-sa 2. 0)

Apple remains a leader in the pack with the iPhone 5s, and it’s a great choice for a new cell phone for anyone with business priorities and scheduling needs; however, if you started on Android hardware, yawn at the iPhone’s design scheme, or simply want something more simple, go elsewhere for your next phone.

The iPhone 5s keeps a sleek design, with premium materials like an aluminum back rather than plastic. Though large phones are making a comeback, the iPhone fits comfortably in the hand and feels light-weight. It’s the only option for pocket storage.

The iPhone 5s outperforms most phones with the iOS 7 software that fits with the new A7 chip, speeding up apps and the internet while adding memory to complement the lightning-fast LTE wireless. Plus, the phone comes with built-in office-tailored apps, like Pages, Numbers, and Key Note for presentations and data input or Passbook to make sure business trips run smoothly.

To further quick access, the iPhone 5s eliminates annoying password entry for app purchases and unlocking the device; rather, Touch ID for the home button simply scans your fingerprint. Lastly, the improved speaker makes sure phone calls, videos, and podcasts come out especially loud and clear.

The iPhone 5s falls short in terms of obvious changes. For the most part, the upgrades aren’t obvious, and it basically looks the same. If camera quality is a top priority, the 8MP resolution, and dual-LED True Tone flash impress; however, for top resolution and camera quality, reviews rank Samsung and Nokia higher. Also, you will have to charge daily with a business guru in control.

For the Customizer: The Samsung Galaxy S4

The Samsung Galaxy S4 allows the Android-experienced to customize and control their experience, without the limitations of, say, Apple software. It’s all about connectivity.

In terms of design, the Galaxy S4 offers a five-inch full HD screen and a smooth plastic exterior to create a traveling tv-screen effect. Focusing on sharing and user adaptation, the S4 features the largest resolution of the three phone choices, and it features a camera with a 13MP resolution, along with different exposures and an editing system built-in. With perfected pictures, you can then share them with the album and GroupPlay features.

The S4 offers a variety of monitoring benefits. Not only does it adjust your volume and display lighting to fit your atmosphere, but HomeSync also connects your phone to your entertainment system, and the Health feature evaluates your workout.

Similar to the iPhone 5s, the Galaxy S4 removes the need to touch buttons, slide, or type in a password: Air View and Air Gesture allow you to preview emails, make calls, and answer calls. With Smart Pause, your phone will pause videos if you look away from the screen. Plus, it steals the race in battery and storage capacity.

Despite the hands-off features, this phone definitely suits someone who wants to tinker around to individualize their phone. Plus, it generally goes for the same price as the iPhone.

For the Casual Connector: The Google Nexus 5

The much-hyped Google Nexus 5 is a great phone for a low-key user who still wants the perks of a smartphone. With about the same size and exact weight of the Galaxy S4, the plastic exterior’s matte touch and curved edges make handling much easier.

Camera resolution sits on par with the iPhone 5s and not the Galaxy, and the Nexus 5 improves their camera from later models. Yet, the Nexus 5 simplifies the Galaxy’s Android technology with the latest 4.4 KitKat system and features 2GB of RAM, putting it above the Apple iPhone 5s. The streamlined treatment makes for a faster and more responsive experience. So if photography perfection isn’t a priority, the Nexus is appropriate.

The Nexus 5 is great on the go, with the best visibility and brightness in sunny weather of the three choices. But the sun shines on this phone only in the U.S.; if you have traveling needs, you might do better elsewhere. But don’t neglect that it’s the best pairing in hardware and software; in other words, it’s fast, it’s simple, and it gets the basic job done better than the rest.

And the real clincher: it’s bargain-priced in comparison to the other smartphones.