Online dating might not be for everyone. However, there’s no denying that both online dating sites and apps have become a major part of a single lifestyle. Thanks to the Internet, the state of romance has changed forever. Once considered a fad, online dating is now one of the most popular ways for people to meet each other. In fact, over 49 million Americans have tried online dating. And these dates aren’t just limited to casual encounters. Many users are taking their relationships to the next level, proposing marriage and even getting hitched. According to The Knot, 19% of recently surveyed brides met their spouses online.
With so many people using the Internet as a dating tool, managing an online dating website has quickly become a very lucrative business venture. Whether you are trying to develop a dating service, or just evaluate their features, here are some tips on how to create a great online dating website.
This article is part of our special series on how to create and manage a successful online dating service. If you are a web developer and want to learn more, then please explore the rest of the articles in our online dating entrepreneur series.
Price It Right
The cost of your online dating service should be reasonable. Don’t price out users and prohibit them from using your site. Make some concessions with price, provide sign up specials, or even monetize the site in other ways to allow free dating.
Make The Site User-Friendly
All the options on your site should be apparent and readily available. The user interfaces of most successful dating sites have an easy to use dashboard. You can demonstrate your site options while helping people utilize the full measure of your site.
Give Users Options For Chat
Any modern dating site should include multiple means of chatting with its users. Not every user is going to be satisfied using instant messaging chats or chat rooms. You should invest in video chat as well as picture messaging to keep people interested in using the site.
Let The Users Decide The Pace
Don’t force relationships. On some dating sites, administrators want users to log on so badly that they constantly remind them to schedule a date. Dating is hard enough. Leave your clients to their own devices so they can plan dates when they want them.
Cater To Busy Adults
One of the biggest value propositions of modern dating services is convenience. These services help people find dates quickly and easily. In many cases, the users are just too busy to find dates on their own. Help them with their time management and they will find value in your service.
Keep The Users Safe
Private data and physical location are something that no site should ever give out. Proper encryption and security measures will make all visitors feel safe and willing to come back to the site more often.
Make It Local
Nobody wants to date a person on the other side of the state if they don’t have to. Make your site searchable to a specific city so people can meet individuals that are actually close to them.
Great Search Features
The best dating sites allow you to use the profiles as a means for searching for specific aspects of a person. Using profiles and a search feature will help you find people with red hair or are from the same sexual orientation as you. This tip is almost a no-brainer for modern sites.
Allow All Kinds of Dating
Over the years, I’ve personally tried several different dating websites and apps. Different dating services cater to different types of relationships. But I often wish that sites weren’t so limiting. People’s desires change. Over time, the same user might want something casual, romantic, serious or even naughty. From a quiet night in, to a wild kinky night, smart dating services will let their users grow on their platform instead of leaving.
Encourage Fast Dates
Part of online dating is being able to find dates with people that are fast and efficient. You don’t want to spend all day worrying about a date. A good dating site lets you find dates and have them planned in hours instead of days.
Creating A Great Online Dating Website
The internet has changed how we do everything, and romance is no exception. There are a variety of ways that people can utilize an online dating website for incredible outcomes. With that being said, great dating websites ensure that all of the needs of their clients are met and accommodated. These tips provide a great framework to start a dating site but are by no means a complete list of everything that you can do to bring users to your site.
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Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.