Is Rolling Stone Magazine Really Launching A Social Network?

According to reports, Rolling Stone Magazine is considering creating a social network separate from the main Rolling Stone website. But is social media even a good fit with their older audience?

J. Frank Wilson on Apr 13, 2007 (Updated: Jan 15, 2021)

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The best place to blurt out company secrets may NOT be while speaking to a room full of journalism students at New York University. But that’s how Keith Blanchard, Wenner Media‘s executive director for online media for Rolling Stone and other magazines, released the news that they plan to launch a MySpace-style social network around the Rolling Stone brand.

Andrea Feczko, one of the students in the class, saw her chance to break a story and promptly did so. Her professor, Patrick Phillips, then emailed a bunch of major bloggers with the news.

Feczko says the social network will be separate from the main Rolling Stone website and will include “best of” lists with user voting.

There may be one problem, though. The Rolling Stone audience may be a little too old to get into the social networking scene. Only one person in Feczko’s class actually admitted that they never read the magazine. Oops!

Nirvana - Rolling Stone (1992) — The band Nirvana on the cover of Rolling Stone magazine in 1992.

J. Frank Wilson

Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.