methodshop
tech news, reviews & how to's
This article may contain affiliate links.
Another open secret becomes official … Google has acquired RSS distributor FeedBurner and its FeedBurner Ad Network, filling a significant gap in its own advertising offerings. No terms are being disclosed officially; the deal already has closed. The reported price when the most recent round of reports started: about $100 million. From the official FeedBurner …
The Federal Trade Commission has opened an antitrust investigation into Google Inc.’s proposed $3.1 billion purchase of New York City-based ad-management technology company DoubleClick Inc. The review of the deal was widely expected after Mountain View-based Google announced plans last month to acquire DoubleClick, a company that helps its customers place and track online advertising. …
The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts.
Last week, Microsoft announced the largest acquisition in its history, purchasing Seattle-based interactive ad firm aQuantive for $6 billion in what it describes is the next step in the evolution of its ad network.
MSNBC NewsBreaker Live is a game where audiences at movie theaters become human joysticks by moving together in their seats.
Jossip is reporting that corporate focused video blog WallStrip has been acquired by CBS News for $5 million. The report states that an announcement is expected early this week and involves WallStrip host Lindsay Campbell being the next Amanda Congdon for CBS, fronting online shows. I spoke to some one close to the deal who …
TV screens are coming to a gas pump near you. The latest trend in advertising is "gascasts".
There's a video of a shirtless David Hasselhoff drunk eating a hamburger off of a hotel room floor going viral right now. But is it just a publicity stunt?
Shut up, put the remote down and watch your commercials!
Well, at least that's what Walt Disney Co.'s two big TV networks, ABC and ESPN, are telling TV viewers. According the the Wall Street Journal, this week they struck a deal with cable operator Cox Communications Inc. to offer hit shows and football games on demand -- but with the unusual condition that Cox disables a TiVo like fast-forward feature that allows viewers to skip ads.
Recently Bob Garfield, from AdAge, got to interview Bill Gates during the Corbis Creativity 2.0 panel in Manhattan. Garfield asked Gates about a number of topics from Vista to IPTV. He also tried to get Gates to comment on a very sensitive topic... Apple's "Get a Mac" advertising campaign. The campaign features actor/author John Hodgman who looks like Bill Gates and personifies a PC.
Can “fingerprinting” bring a truce to the Web’s video-copyright wars? The technology is based on the premise that any video content has unique attributes that allow it to be identified even from a short clip — just as a human fingerprint identifies a person. Proponents of fingerprinting technology say it can help spot TV shows …
Microsoft spent millions of dollars advertising its next generation OS ‘Windows Vista’ in China, in fact the IT juggernaut threw up the biggest Vista Ad on the 421 meter high Jin Mao tower in Shanghai China. However after 2 weeks (Jan 19 to Feb 2) from launch Microsoft managed to sell a mere 244 copies …
Here’s a photo comparison of fast food items and their advertising images. Each item was purchased, taken home, and photographed immediately. Nothing was tampered with, run over by a car, or anything of the sort. It is an accurate representation in every case. Shiny, neon-orange, liquefied pump-cheese, and all… You can see more pictures from …
The popular TODAY Show franchise 'Where in the World Is Matt Lauer?' now has its own gaming microsite. It's a great monetized marketing effort and I thought it deserved a closer look.
The annual TV “upfront” ad sales season kicks off in just a few weeks, but advertisers are in no rush to make a deal. With a dizzying array of alternatives and disagreements over audience measurement, advertisers expect the ad bazaar to be unusually complicated and drawn out this year. The haggling will start in May, …
Two big media companies, the News Corporation and NBC Universal, finally announced today their joint venture to sell video clips and entire shows and movies via a new Web site and throughout the Internet on an advertising-supported basis. The venture, which does not have yet have a name or a management team but is expected …
A panel of voice-over actors, talent agents, casting directors, and network television executives will bring their advice and expertise in late March at The Learning Annex to a special crash course in voice-over work that will include a live audition. Joining the panel will be voice-over actors from such shows as The Simpsons, Law & …
