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Want a better pre-film experience at your movie theater? MSNBC created a fun interactive game that the entire movie theater can play at the same time. The experience is called MSNBC NewsBreaker Live, and it has entire theaters of people acting like “Human Joysticks”.
What Is MSNBC NewsBreaker Live?
NewsBreaker Live is modeled after the classic video games like BrickBreaker, Breakout and Arkanoid. The game uses live newsfeeds from msnbc.com as bricks, the audience’s movement as a joystick, and the movie screen as a game board. Then groundbreaking motion-sensor technology dubbed “CrowdGaming” tracks the entire audience’s collective movement.
It’s fun to watch as audience members control the game by moving their bodies like human joysticks. They move in sync to smash up msnbc.com’s colorful brick spectrum of news with a bouncing ball and paddle.
The NewsBreaker Live game was created by SS+K in collaboration with Brand Experience Lab.
Is This A Movie Theater First?
In the summer of 2007, MSNBC NewsBreker Live made its debut opening weekend of Spider-Man 3 at theaters in Los Angeles, Philadelphia, and White Plains, NY.
As far as I know, MSNBC NewsBreaker Live is the first in-theater, audience participatory video game. And honestly, I think it’s pretty cool. Maybe slides of movie trivia and ads for local car dealerships will become a thing of the past.
How To Play NewsBreaker Live At Home
Can’t wait to play MSNBC NewsBreaker Live in the theaters? Good news: You can play it at home in your web browser. There’s a free online version of NewsBreaker Live at newsbreakergame.com.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.