• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
methodshop

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Uncategorized : TV Shows Hype Contests On Air

TV Shows Hype Contests On Air

April 25, 2007 by jayfrankwilson
FacebookTweetPinLinkedIn

Minted MethodshopTelevision has changed. It used to be that TV producers were interested only in one medium: Their own. But they’ve learned something from their brand sponsors, and are now promoting hit shows with online games.

For example, NBC’s “Today” show has created a micro site and contest for its popular annual feature, “Where in the World is Matt Lauer?” and is backing it with a $500,000 marketing budget. Even better, it has sold a $2.5 million sponsorship to Hyundai.

“What we have here is a seven-year-old franchise that we know resonates with our audience,” says Frank Radice, senior vice president, NBC Agency, the
network’s in-house agency
.

But the network had never done anything “really high end” on the Internet to promote the show, which follows co-anchor Lauer to exotic places, Radice says.

“This year, I thought that to reinvigorate the brand would be to reinvigorate
it online,” he adds.

What is Hyundai getting for its money? Prominent placement, including a banner ad. And it also gets to place a pair of keys on Lauer’s virtual desk.

Lauer’s online desk includes a passport, iPod, coffee cup and keyboard.

But they’re not just there for show. Each item is linked to content related
to the program—the visitor only has to click through.

[Via Promo Magazine]


FacebookTweetPinLinkedIn
Category: Uncategorized Tag: Frank Radice
Previous Post:Outer Space Astronauts Survey
Next Post:Rosie Bids Adieu to "The View"

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar

Popular Posts

  • Job Automation Using ChatGPT Could Make These Jobs Obsolete - Is Your Job On This List?Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On…
  • 18 Weird Facts About Sea-Monkeys You Won't Believe Are True, Including Their Connection To The Ku Klux Klan18 Weird Facts About Sea-Monkeys You Won’t Believe Are True, Including Their…
  • Top 200 Nielsen DMA Rankings (2023) – Full ListTop 200 Nielsen DMA Rankings (2023) – Full List
  • The Surprising Story Behind The NBC ChimesThe Surprising Story Behind The NBC Chimes
  • 7 Pictures Of Naked People Captured By Google's Cameras7 Pictures Of Naked People Captured By Google’s Cameras
  • 20 Famous People Who Are Members Of The Sleepless Elite20 Famous People Who Are Members Of The Sleepless Elite
  • How To Play The Original Oregon Trail Game Online For FreeHow To Play The Original Oregon Trail Game Online For Free
  • How To Change The Default LG TV Home Screen To Live TVHow To Change The Default LG TV Home Screen To Live TV
  • The Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That'll Make You LaughThe Best Caddyshack Quotes: 30 Famous Caddyshack Quotes That’ll Make You Laugh
  • Is Your Hatch Restore Already Registered? Here's How To Fix It And Unregister A Hatch Restore.Is Your Hatch Restore Already Registered? Here’s How To Fix It And…

Categories

Robot Rabbit - Robot Religion - Jewish Robot

Is Robot Religion The Next Phase Of Artificial Intelligence Evolution?

A Rabbi shocked his New York synagogue when he confessed that his sermon was written by the ChatGPT chatbot. Despite initial shock, the congregation was impressed by the chatbot’s ability to deliver a thoughtful message. This sparked a discussion about the intersection of technology and Robot Religion and AI. Is spirituality part of the Artificial Intelligence evolution?

Steve Jobs Commencement Speech

Full Transcript Of The Steve Jobs Commencement Speech At Stanford University: An Uplifting Message For All

The 2005 Steve Jobs commencement speech from Stanford University is a testament to his remarkable storytelling abilities and a reminder of the power of words.

Recent Posts

  • Full Transcript Of The Steve Jobs Commencement Speech At Stanford University: An Uplifting Message For All
  • The Official ChatGPT Detector Sucks: 5 Reasons Why OpenAI AI Text Classifier Is Basically Worthless
  • Is Robot Religion The Next Phase Of Artificial Intelligence Evolution?
  • RIP: Remembering The Tech That Died In 2022
  • 25 Inspirational Dr. Martin Luther King Jr. Quotes

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Latest

Steve Jobs Commencement Speech

Full Transcript Of The Steve Jobs Commencement Speech At Stanford University: An Uplifting Message For All

The Official ChatGPT Detector Sucks: Why OpenAI AI Text Classifier Is Basically Worthless

The Official ChatGPT Detector Sucks: 5 Reasons Why OpenAI AI Text Classifier Is Basically Worthless

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved · Powered by BizBudding Inc.