Consumers continue to embrace video streaming services and are showing a willingness to pay for multiple subscriptions at the same time. A new survey from the Leichtman Research Group sampled 1,990 American households and found that 78% of them have a subscription to Netflix, Amazon Prime, or Hulu. That’s right, 78% of households are now paying a subscription for streaming video services. That’s up from 69% in 2018 and 52% in 2015.
Here are some more interesting findings from the Leichtman Research Group survey:
- In the Golden Age Of Streaming, there so much great content that consumers are embracing the new video streaming services. 82% of households have a subscription to one or more of the newer streaming services including Disney+, BET+, and HBO Max.
- 49% of the households surveyed have subscriptions to three or more video streaming services.
- Streaming isn’t just for young people and early adopters anymore.
- Adults 18-44 make up 63% of daily SVOD users.
- 40% of adults stream video from an SVOD service every day. That’s up from 30% in 2018 and 16% in 2015.
How Many Video Streaming Subscriptions Do You Have?
How many video streaming subscriptions do you have? Which ones have you tried and canceled? Let us know in the comments.
are “you” paying for it? a lot of people borrow accounts from friends and family members.
I’m paying for Netflix, Amazon, hbo and Disney right now
We cancelled Netflix and got Disney+ instead. Better content.