Consumers continue to embrace video streaming services and are showing a willingness to pay for multiple subscriptions at the same time. A new survey from the Leichtman Research Group sampled 1,990 American households and found that 78% of them have a subscription to Netflix, Amazon Prime, or Hulu. That’s right, 78% of households are now paying a subscription for streaming video services. That’s up from 69% in 2018 and 52% in 2015.
Here are some more interesting findings from the Leichtman Research Group survey:
- In the Golden Age Of Streaming, there so much great content that consumers are embracing the new video streaming services. 82% of households have a subscription to one or more of the newer streaming services including Disney+, BET+, and HBO Max.
- 49% of the households surveyed have subscriptions to three or more video streaming services.
- Streaming isn’t just for young people and early adopters anymore.
- Adults 18-44 make up 63% of daily SVOD users.
- 40% of adults stream video from an SVOD service every day. That’s up from 30% in 2018 and 16% in 2015.
How Many Video Streaming Subscriptions Do You Have?
How many video streaming subscriptions do you have? Which ones have you tried and canceled? Let us know in the comments.
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Bonnie Optekman, a skilled voice actor with a friendly delivery, lends her talents to commercials, promos, narrations, and live events. Notable for announcing for NBC News, the News and Documentary Emmys, and the NYC Marathon, Bonnie’s expertise extends to educational videos, radio imaging, and political content. Equipped with a broadcast quality home booth and Source Connect Standard, she ensures top-notch professionalism. As a digital media consultant, Bonnie excels in business development, content partnerships, and audience engagement across emerging platforms. Passionate about theater, she leverages OTT technologies for streaming theatrical productions. Recognized as a trailblazer for integrating digital processes, Bonnie brings innovation and excellence to every project.
Tsom
We cancelled Netflix and got Disney+ instead. Better content.
Ktcoffee3
I’m paying for Netflix, Amazon, hbo and Disney right now
methodshop
are “you” paying for it? a lot of people borrow accounts from friends and family members.