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Home : News : 78% Of US Households Now Have A Subscription To One Or More Video Streaming Services

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78% Of US Households Now Have A Subscription To One Or More Video Streaming Services

According to a new survey from Leichtman Research Group, subscription video streaming services are now more mainstream than ever.

September 1, 2020 by frankradice
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Consumers continue to embrace video streaming services and are showing a willingness to pay for multiple subscriptions at the same time. A new survey from the Leichtman Research Group sampled 1,990 American households and found that 78% of them have a subscription to Netflix, Amazon Prime, or Hulu. That’s right, 78% of households are now paying a subscription for streaming video services. That’s up from 69% in 2018 and 52% in 2015.

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Here are some more interesting findings from the Leichtman Research Group survey:

  • In the Golden Age Of Streaming, there so much great content that consumers are embracing the new video streaming services. 82% of households have a subscription to one or more of the newer streaming services including Disney+, BET+, and HBO Max.
  • 49% of the households surveyed have subscriptions to three or more video streaming services.
  • Streaming isn’t just for young people and early adopters anymore.
    • Adults 18-44 make up 63% of daily SVOD users.
    • 40% of adults stream video from an SVOD service every day. That’s up from 30% in 2018 and 16% in 2015.

According to a new survey from Leichtman Research Group, 78% of US households now have a subscription to one or more streaming services … #streamingmedia #streamingtv #streamingservices #streamingvideo #streamingwars #streaminglife
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How Many Video Streaming Subscriptions Do You Have?

How many video streaming subscriptions do you have? Which ones have you tried and canceled? Let us know in the comments.

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Category: News, TV & Film Tag: Amazon Prime, Disney, hbo, Hulu, Netflix
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Comments

  1. methodshop

    September 2, 2020 at 12:24 AM

    are “you” paying for it? a lot of people borrow accounts from friends and family members.

  2. Ktcoffee3

    September 1, 2020 at 3:28 PM

    I’m paying for Netflix, Amazon, hbo and Disney right now

  3. Tsom

    September 1, 2020 at 3:28 PM

    We cancelled Netflix and got Disney+ instead. Better content.

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