Consumers continue to embrace video streaming services and are showing a willingness to pay for multiple subscriptions at the same time. A new survey from the Leichtman Research Group sampled 1,990 American households and found that 78% of them have a subscription to Netflix, Amazon Prime, or Hulu. That’s right, 78% of households are now paying a subscription for streaming video services. That’s up from 69% in 2018 and 52% in 2015.
Here are some more interesting findings from the Leichtman Research Group survey:
- In the Golden Age Of Streaming, there so much great content that consumers are embracing the new video streaming services. 82% of households have a subscription to one or more of the newer streaming services including Disney+, BET+, and HBO Max.
- 49% of the households surveyed have subscriptions to three or more video streaming services.
- Streaming isn’t just for young people and early adopters anymore.
- Adults 18-44 make up 63% of daily SVOD users.
- 40% of adults stream video from an SVOD service every day. That’s up from 30% in 2018 and 16% in 2015.
How Many Video Streaming Subscriptions Do You Have?
How many video streaming subscriptions do you have? Which ones have you tried and canceled? Let us know in the comments.
Latest Articles:
- The 25 Weirdest Statues And Sculptures From Around The World
- This Incredible Midair Photo Shows The Perseverance Mars Landing From Above
- Was Disney Right To Fire Gina Carano From The Mandalorian?
- The COLD Podcast Gets Scooped Up In Exclusive Distribution Deal With Amazon Music And Has Been Optioned As A TV Series
- 5 Of The Most Romantic Titanic Quotes About Love