78% Of US Households Now Have A Subscription To One Or More Video Streaming Services

Consumers continue to embrace video streaming services and are showing a willingness to pay for multiple subscriptions at the same time. A new survey from the Leichtman Research Group sampled 1,990 American households and found that 78% of them have a subscription to Netflix, Amazon Prime, or Hulu. That’s right, 78% of households are now paying a subscription for streaming video services. That’s up from 69% in 2018 and 52% in 2015.

Here are some more interesting findings from the Leichtman Research Group survey:

• In the Golden Age Of Streaming, there so much great content that consumers are embracing the new video streaming services. 82% of households have a subscription to one or more of the newer streaming services including Disney+, BET+, and HBO Max.
• 49% of the households surveyed have subscriptions to three or more video streaming services.
• Streaming isn’t just for young people and early adopters anymore.
  • Adults 18-44 make up 63% of daily SVOD users.
  • 40% of adults stream video from an SVOD service every day. That’s up from 30% in 2018 and 16% in 2015.

How Many Video Streaming Subscriptions Do You Have?

How many video streaming subscriptions do you have? Which ones have you tried and canceled? Let us know in the comments.

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