Yahoo Inc. is launching a discounted music service today call Yahoo Music. Their value proposition is a mix of low prices and personalized features. Will it be enough to lure customers away from free illegal downloads on services like Napster?
Yahoo Music: Is it Worth It?
The Yahoo Music service will start out at $60 a year, which is a fantastic bargain when you think about it. It includes a million different songs, which is also fantastic. Thirdly, the integrity of files is screened by Yahoo to prevent viruses. Again, fantastic. But there are some serious setbacks to the Yahoo Music Subscription Service:
- Yahoo Music files cannot play on the iPod
- Users have already mentioned problems with downloads coming through entirely
- You don’t actually get the music, you just get to listen to it. For 79 cents more per song, you can burn the song to a cd.
- Legendary artists like The Beatles and Led Zeppelin are not available through this service
- Deeply discounted prices are not fixed
Will Yahoo Music Catch On With Consumers?
Rivaling services like Kazaa and iTunes music store, Yahoo is a legitimate player in the subscription music field, but the idea of paying for a service in which you get nothing in return, in the era of the iPod, may just not sit well with most people. It doesn’t with me.