Battling stiff competition from archrival Google and upstarts such as MySpace, Internet stalwart Yahoo! is launching its biggest ad blitz in years.
The “Do You Yahoo!?” ads are aimed at getting people to check out the site’s redesigned homepage and upgraded e-mail, along with the new “Yahoo! Answers,” where users help users answer questions.
The multimillion-dollar campaign marks the company’s most significant marketing push in two years and spans television, radio and print in addition to the Internet. Ads will also appear in theaters.
Yahoo! – which survived the Internet bubble and led the way in providing free online services and content – remains the world’s leading Web portal with more than 200 million active users.
Still, the company is under mounting pressure to keep on top of new and growing areas of the Internet, such as video, paid search advertising and social networking, to remain relevant.