Inside the Mommy Blogger Business

    Retailers, Publishers and Agencies Adjust to a New Reality

    Despite their lightweight moniker, mommy blogger have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies. And, they’re clearly a force that retailers underestimate at their own peril. In this “About Digital” report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon.

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    Inside the Mommy Blogger Business 1

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