Search Results for: OTT vs CTV

OTT vs CTV: They’re NOT The Same, But What’s The Difference?

J. Frank Wilson on Feb 7, 2020 (Updated: Sep 9, 2023)

OTT and CTV are not the same. Here's everything budget savvy advertisers need to know about OTT vs CTV advertising.

J. Frank Wilson on Oct 16, 2019 (Updated: Sep 18, 2022)

There will be one clear winner from the 2020 elections, OTT advertising. Here are some reasons why both OTT advertising and Connected TV advertising …

J. Frank Wilson on Aug 18, 2014 (Updated: Jun 16, 2020)

Microsoft’s Xbox Entertainment Studio (XES) may not be dead after all. In July, Xbox head, Phil Spencer, announced that they were killing the …

J. Frank Wilson on May 25, 2020 (Updated: May 13, 2023)

Never make a math mistake again. Here are the best CPM calculator apps for both iOS and Android.

Lauren Banks on Oct 29, 2008 (Updated: Mar 27, 2020)

CNBC sees their daytime ratings nearly double as viewers tune in for news about the 2008 recession and the volatile US stock market.

J. Frank Wilson on Nov 8, 2004 (Updated: Jul 29, 2024)

U2's new single "Vertigo" was first heard in an iPod commercial, marking the first time the band has licensed their music for commercial use, and …

Josh Amato on Nov 3, 2008 (Updated: Aug 17, 2023)

With the launch of the Rachel Maddow website, viewers can now enjoy the "The Rachel Maddow Show" on any platform, anytime

J. Frank Wilson on Oct 11, 2011 (Updated: Jan 11, 2020)

That was fast. Netflix's Qwikster DVD strategy is dead before it even launched.

J. Frank Wilson on Aug 29, 2004 (Updated: Aug 30, 2024)

Rap star P. Diddy will attend his post-MTV Video Music Awards party with a personalized HP iPod encrusted with 120 diamonds, coinciding with the …

J. Frank Wilson on Nov 6, 2019 (Updated: Sep 18, 2022)

On December 1, 2019, thousands of Samsung Smart TV and Roku owners are all going to start wondering the same thing: Why did the Netflix Roku and …

Jeffrey Powers on Mar 28, 2012 (Updated: Dec 29, 2019)

Fifteen years ago, you saw Blockbuster overpower your local video store (for me it was Video Station and Doorstep Video) for VHS tapes. Five years …

Josh Amato on Jan 6, 2011 (Updated: Feb 26, 2015)

AT&T's entire 3G network went down this afternoon at CES. Guess there are a lot of iPhone users in town. Not a good thing in any case, but even worse …