CrossFit Dominates Other Gyms on Social Media

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Are you addicted to your gym and want to tell everyone on the Internet about it? If you’re a CrossFit member, then your answer is probably yes. If you don’t already know about CrossFit, it’s a gym franchise that makes working out look more like a strongman competition. For example, a typical CrossFit workout might involve a sledgehammer, spare tire and some vertical pushups. Definitely not your typical boring sit ups or mindless treadmill workout. And as you might imagine, the extreme nature of CrossFit workouts makes for perfect social media fodder.

A quick search for some popular gym names on YouTube easily establishes which gym has a dominate social share of voice. The clear leader, CrossFit with over 56,000 fan videos posted on YouTube. Other gym franchises don’t even come close: Gold’s Gym (9,660), LA Fitness (9,080), 24 Hour Fitness (6,940), Planet Fitness (2,640),EQUINOX (1,170), Crunch Fitness (714) and David Barton Gym (153).

“It just makes sense. Would you rather watch a YouTube video of someone doing sit-ups or a Double Bodyweight Deadlift?” Stephanie Moccio, a member at Crossfit908 in New Jersey,  asked. “It’s pretty common for someone to ask a friend to record part of their CrossFit workout on their iPhone. Video can help you improve your technique as well as document any achievements you might want to save or share with friends online.”

In addition to dominating other gyms in the amount of videos posted online, most CrossFit videos have thousands upon thousands of views and are very sharable. While writing this article, I found myself sharing several CrossFit videos with friends. Why? What makes CrossFit videos so “sharable”? Honestly, a lot of these videos are ridiculous. Some of my favorites include extreme pregnant workouts, dropped weights and one-armed power lifts gone wrong.

What do you think? Is your workout sharable? Is CrossFit the future of fitness or just a fad? Please post a comment below.