In the sudden explosion of amateur video clips on the Web, “The Easter Bunny Hates You” is a hilarious hit. It shows an angry guy in an Easter bunny costume traversing city streets harassing, attacking and beating people up. “Do you know what the Easter Bunny is doing the other 364 days of the year?” The answer? “Kicking ass.”
Guess Who Made The Easter Bunny Hates You Video?!
More than 3 million Internet users in two weeks viewed “The Easter Bunny Hates You.” This video, like much of the content in this new medium, is gloriously sophomoric. But this short-lived burst of crudity wasn’t homemade. It came from the digital studios at NBC Universal. Although it’s risky fare for a company like NBC, it is “a real example of what can happen when you get it right,” says Beth Comstock, president of digital media at the General Electric subsidiary.
Viral Videos Help Fuel YouTube’s Growth
Big Media is startled by the sudden popularity of short clips on websites such as YouTube and MySpace. It would be difficult for clips like “The Easter Bunny Hates You” to find success on TV, but on small screens and smartphones, it’s quickly capturing an audience.
What started as a fad may be a revolution. When Forbes first wrote about YouTube in 2006, the site was only delivering 15 million clips daily and accepting 20,000 new uploaded clips per day. Now YouTube is well over 100 million videos and climbing and its fans post 65,000 new shorts a day.