Brace yourself! Your relaxing afternoon at the beach this weekend might be interrupted by a G.I. Joe The Rise Of Cobra marketing stunt.
G.I Joe Helicopter Marketing Stunt
To help promote the new film, This past July 4th weekend, a helicopter emblazoned with the G.I. Joe logo and dangling an actor dressed in fatigues was spotted along shorelines from Coney Island to Belmar, NJ. The helicopter stunt is a clever twist on the traditional beach promotion – banners being dragged behind prop planes.
Despite the military nature of G.I. Joe, the promotion did not cause any major panics, just a lot of curious beachgoers trying to figure out what was going on.
G.I. Joe The Rise of Cobra In Theaters This Summer
The movie, G.I. Joe: The Rise of Cobra, opens in theaters next month on August 7th.