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Home : Advertising : Clever Helicopter Marketing Stunt Helps Promote G.I. Joe The Rise Of Cobra To Beachgoers

G.I. Joe: The Rise of Cobra

Clever Helicopter Marketing Stunt Helps Promote G.I. Joe The Rise Of Cobra To Beachgoers

Brace yourself! Your relaxing afternoon at the beach this weekend might be interrupted by a G.I. Joe The Rise Of Cobra marketing stunt.

July 10, 2009 by jayfrankwilson
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Brace yourself! Your relaxing afternoon at the beach this weekend might be interrupted by a G.I. Joe The Rise Of Cobra marketing stunt.

G.I Joe Helicopter Marketing Stunt

To help promote the new film, This past July 4th weekend, a helicopter emblazoned with the G.I. Joe logo and dangling an actor dressed in fatigues was spotted along shorelines from Coney Island to Belmar, NJ. The helicopter stunt is a clever twist on the traditional beach promotion – banners being dragged behind prop planes.

Despite the military nature of G.I. Joe, the promotion did not cause any major panics, just a lot of curious beachgoers trying to figure out what was going on.

G.I. Joe The Rise of Cobra In Theaters This Summer

The movie, G.I. Joe: The Rise of Cobra, opens in theaters next month on August 7th.

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Tag: G.I. Joe, helicopter, Jersey Shore, marketing, New Jersey
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