NBC Universal TV Distribution has partnered with producer Screenlife and Teutonic channel Das Vierte to launch half-hour, interactive movie trivia gamer “Scene It? The Film Quiz.”
Viewers use cell phones to respond via instant messaging to questions about a video clip or image from NBC U’s library of 4,000 films. At the end of each round, a winner is named and prizes are awarded.
Das Vierte, a free-to-air channel in Germany owned by the Hollywood conglom, launched in 2005 under the slogan “We Are Hollywood” and programs movies in its daily schedule.
No financial details were provided. NBC U will license the show to other territories.