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NBC Universal Digital Studios unveils development slate, pending advertiser partnerships. NBC Universal Digital Studios is bringing its first slate of programming to market, including original shows from Tom Fontana (Oz, Homicide: Life on the Street), John August (Big Fish, Charlie and the Chocolate Factory) and Scott Z. Burns (The Bourne Ultimatum). Fontana is developing Men …
Telemundo and Ford are in the midst a multiplatform consumer engagement initiative aimed at educating U.S. Hispanics on the importance of voting, with Ford also being the sponsor of the televised presidential debates on the network, as well as sponsoring content on other platforms. In addition to sponsoring the commercial-free coverage of the debates, Ford …
Search Giant, Long Reliant on Word-of-Mouth Promotion, Has Held Discussions With Several Madison Avenue Agencies Since its earliest days, Google Inc. has largely promoted its search engine and search-advertising products through word of mouth and partnerships. But in recent months some of the Internet company’s executives have been pushing for the company to overcome its …
Sometime this month, NBCU will roll out NBC News iCue, a news-themed app designed for Facebook which blends gaming and archival news video NBC Universal has turned to the fast growing appssavvy, a firm focused on selling advertising within the rapidly expanding universe of 3rd party applications on social networking sites, to handles sales responsibilities …
On Thursday afternoon, US markets looked in danger of staging a repeat of the previous day’s plunge, when Charles Gasparino, CNBC’s on-air editor, appeared on screen with a story that the US Treasury was planning to take over the toxic debts that had triggered the crisis rocking Wall Street. In the hour before US trading …
Relax, computer users, after only two weeks Microsoft will stop teasing you as the company begins the next phase of an ambitious — and risky — $300 million campaign intended to make over its tarnished image.
The campaign, which begins Thursday and carries the theme "Windows. Life without walls,\" will move away from the enigmatic teaser commercials that featured Bill Gates and Jerry Seinfeld in offbeat conversations about shopping, shoes, suburbia and the potential of computing to improve life. The teaser ads have generated considerable discussion since they started on Sept. 4, not all of it positive.
History in the Making? Peacock Sees Potential in Outsourcing Some Sales It’s one of those deals that might one day be marked on a timeline of historic moments in the TV industry. With NBC Universal’s alliance with Google, the Peacock appears to have let the fox into the henhouse. In inking the pact, one of …
My Facebook page called me fat. Maybe it’s my age, my sex or the fact that it knew I was engaged, but the site decided I was a gal who needed to drop a few pounds. And it wasn’t shy about its tactics. This was not a close friend taking me aside, telling me in …
Microsoft's Vista operating system is a public relations failure. Can something called the Mojave Experiment help save Microsoft Vista's reputation?
Major North American marketers will set records of sorts when the Olympics open in Beijing on Aug. 8, debuting a slew of Hispanic-targeted ads during Telemundo’s broadcast of the Summer Games. Target, Farmers’ Insurance, U.S. Navy and AT&T are among the various marketers lining up — many for the first time — to secure ad …
TV sponsorship may seem like a pretty straightforward marketing tool: choose the right program, put together a relevant message or placement and everybody’s happy. On one level this is true, but new research by the U.K. TV marketing body Thinkbox shows just how subtly sponsorship works and how different its effects are from traditional spot …
Here are some funny Engrish signs that visitors in China got to enjoy during the 2008 Beijing Olympics.
While attending a Personal Democracy Forum panel titled “New Ways of Making (and Spending) Money Online,” Kate Kaye from ClickZ News presented 2 charts showing online ad spending by U.S. Presidential hopefuls Hillary Clinton and Barack Obama during their Democratic primary runoff. Based on FEC filings compiled by ClickZ News, Obama outspent Clinton 6:1 online. …
The most reputable company in America: Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released this week — and sent it tumbling all the way down to No. 10. But what should be even more eye-opening to the companies rounding out the top 10 — which include …
Jeff Gaspin, COO of the Universal Television Group, discusses the NBC Universal Experience, growth of NBC's cable properties and the missed opportunities of VOD.
In an effort to encourage people to clean up their messy desktops, Teknograd Mac Support has come up with an ad campaign that visualizes the feeling of helplessness that a cluttered desktop can cause.
What happens when a friendly pole dancing lesson between two strippers goes wrong? Well, probably something like this.
