• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
method logo sxs 280x96 wht

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Advertising : Ford Targeting Hispanic Voters With Multimedia Campaign on Telemundo

Ford Targeting Hispanic Voters With Multimedia Campaign on Telemundo

Oct 7, 2008 by jayfrankwilson
FacebookTweetPinLinkedIn
Reading Time: 2 minutes

Minted MethodshopTelemundo and Ford are in the midst a multiplatform consumer engagement initiative aimed at educating U.S. Hispanics on the importance of voting, with Ford also being the sponsor of the televised presidential debates on the network, as well as sponsoring content on other platforms.

In addition to sponsoring the commercial-free coverage of the debates, Ford is featured in tagged vignettes, snipes and election customized segments on Telemundo news properties, Noticiero and Al Rojo Vivo, and on the network’s presidential Election Day coverage.
Billboards and snipes for Ford appear during the televised debates, and Ford commercials air following the debates, during the network’s analysis portion of the debates.

Ford also has a presence on telemundoyahoo.com, the joint online partnership between Telemundo and Yahoo, and on holamun2.com, the Web site for Telemundo’s sister cable network mun2.

The two sites offer Hispanic users political news, including custom content featuring candidates’ profiles, calendar of events, video streaming of on-air election segments and community boards, where users can access tools needed to engage in message boards and polls voicing their opinions on the political process.

Ford also is sponsoring content on an A La Mano mobile media component in five markets—New York, Los Angeles, Miami, Chicago and Dallas—where users can find political news by logging on to the local Telemundo station in those markets.

The mobile content and features include a Ford link, an exclusive Ford election site, a 30-second pre-roll ad, a local calendar of events, a polling location finder by zip code and address and an opt-in feature to receive election reminders via text messages.

Ford is also running televised spots on mun2 aimed at driving viewers to the Web and mobile sites, touting the availability of information on the voting process. And ads on Telemundo are also driving viewers to the other platforms.






Jackie Hernandez, chief operating officer at Telemundo, said the campaign involves six media components. “We are bringing this educational effort across every media platform we have,” Hernandez said. “And we are using every platform to drive people to the other platforms.”

The deal began with the first presidential debate on Sept. 26 and continued through the vice presidential debate on Oct. 2. After the Oct. 7 debate, the final presidential debate will be held on Wednesday, Oct. 15.

The deal was put together by Ford and its Hispanic media agency Zubi Agency in Miami.

“We are thrilled that Ford has partnered with us on this multimedia initiative focusing consumer engagement across our entire portfolio in our long-standing mission of service to the community,” Hernandez said.





In a related project, Telemundo is partnering with Innerscope Research to conduct the first biometric studies during the presidential debates. During the first debate on Sept. 26, 20 Democratic voters and 20 Republican voters wore specially-wired jackets that measured their emotional responses during the debates.

Telemundo was also able to gather information from those 40 people about their responses to Ford, whose billboards and snipes appeared on screen during the debate, as well as to the Ford commercials that ran during the analysis portion following the debates.

[Read More: mediaweek]


FacebookTweetPinLinkedIn
Category: Advertising Tag: Ford, Telemundo, Yahoo
Previous Post:amtrakManage Your Rail Experience On The New Amtrak App
Next Post:NBC Universal Fighting A La Carte Proposals At FCC

Sidebar


Popular Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

sleepless bear

20 Famous People Who Are Members Of The Sleepless Elite

lg tv disable home screen scaled

How To Change The Default LG TV Home Screen To Live TV

google naked

7 Pictures Of Naked People Captured By Google’s Cameras

dmas top usa

Top 200 Nielsen DMA Rankings (2023) – Full List

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

Angry Irish Woman

30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped

couple kissing

Dating Acronyms: The Ultimate List Of Useful Dating Abbreviations

rooftop woman

10 Naked Sunbathers Busted By Google Earth


Categories

Advertising Apps Business Crime DIY & Tutorials Entertainment Family Featured Food Games Health & Science Holiday Humor Internet Learn Life Music News Politics Reviews Security Sex Social Media Software Style Technology Travel TV & Film Uncategorized



A hacker looking at his computer screens

How Did My Name Get On Fast People Search?

Have you searched for your name online lately? Did it appear on FastPeopleSearch? Are you now wondering 'How did my name get on Fast People Search?'


radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

The future of AM radio is uncertain. The legacy medium faces a variety of challenges from podcasting to an aging user base. But AM radio’s …


Recent Posts

A hacker looking at his computer screens

How Did My Name Get On Fast People Search?

A Karen in a department store yelling "I'd like to speak to the manager!"

The Baby Name Karen Is Plummeting In Popularity. Can You Guess Why?

radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

woman hugging an AM radio

5 Things Blocking The Efforts To Save AM Radio

There's no AM Radio In Tesla Cars

Why Electric Car Manufacturers Want To Kill AM Radio

The ChatGPT iOS App on an iPhone

OpenAI’s ChatGPT iOS App Is Now Available For iPhone, iPad

Cute Baby Wrapped In A White Towel

The Top 100 Most Popular Baby Names Over The Last 100 Years (1923-2022)

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

what does dna stand for

What Does DNA Stand For (Do You Know The Answer)?

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Trending Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

sleepless bear

20 Famous People Who Are Members Of The Sleepless Elite

Latest Posts

A hacker looking at his computer screens

How Did My Name Get On Fast People Search?

A Karen in a department store yelling "I'd like to speak to the manager!"

The Baby Name Karen Is Plummeting In Popularity. Can You Guess Why?

radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved