In a bold move, the Canadian Tourism Commission is letting ordinary folks promote the country for them. It’s a great idea, but will it work?
Canadians Promoting Canada
Canada just launched a very original advertising campaign on Twitter encouraging US tourists to cross the border. The Next Web reports that collections of random Tweets singing Canada‘s praises are being flashed across 8′ x 10’ signs in New York, Los Angeles and Chicago, making the campaign truly user-generated.
The Ultimate Canadian Vacation Contest
The Commission is running a contest in tandem with the giant interactive Twitter ads, letting Twitter followers send in their ideal Canadian vacay (meet-and-greet with South Park‘s Terrance and Phillip at a hockey game, eh?). A winner will, in fact, get a trip — whether it fits the ideal fantasy is anybody’s guess.
Check out page – @keep_exploring, named for Canada’s tagline, of course — and bonne chance with your entry. Would love to know if anyone’s seen the ads? Big city folks??
Caroline Walker is a Brooklyn-based freelance writer and editor. She has worked in both the entertainment and the nonprofit sector. Walker holds a BA from the University of Southern California and an MA from New York University’s Gallatin School.