Lonelygirl15, OK Go and other YouTube sensations are getting their moment on the virtual red carpet. YouTube announced yesterday that it is holding the first YouTube Video Awards to recognize last year’s best user-created videos in seven categories: most creative, most inspirational, best series, best comedy, musician of the year, best commentary and “most adorable video ever.”
The nominees, picked by YouTube, are compiled in a gallery at https://www.youtube.com/YTAwards, and the site’s members can vote for their favorites through Friday. The winners will be announced next week.
Among the nominees are noted “vloggers” Paul Robinett (“Renetto”) and Peter Oakley (“Geriatric1927”). The comedy of Smosh, and Barats and Bereta, also is nominated, as are series such as Lonelygirl15‘s and “Ask a Ninja.” The power-pop band OK Go is nominated for its dancing-on-treadmills music video, “Here It Goes Again.”
“We wanted to call out some of the most popular videos and let the users choose which ones deserve some additional recognition,” said Jamie Byrne, YouTube’s head of product marketing. Previously, success on the site has been defined largely by rankings of the most-viewed or most-discussed videos.
Google-owned YouTube Inc. was founded in February 2005.