Digital marketing isn’t easy. You can’t just send out a press release and sit back and wait for leads. SEO, SEM, lead scoring, lead nurturing, email and mobile marketing and marketing automation are just some of the moving parts in a successful online marketing campaign.
Understanding Digital Marketing Roles
You can use this digital marketing infographic from Wrike as a cheat sheet. It covers all the basics of the different approaches to online marketing and the roles typically associated with those functions.