Below is a list of the top 200 Designated Market Areas (DMAs) and their Nielsen rankings television season. Markets are ranked by population and change slightly each year based on regional growth or decline. Advertisers then use this data to target their campaigns to TV households by region.
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Nielsen DMA Rankings (2024)
| DMA RANK | CITY |
|---|---|
| 1 | New York (#1) |
| 2 | Los Angeles (#2) |
| 3 | Chicago (#3) |
| 4 | Philadelphia (#4) |
| 5 | Dallas-Fort Worth (#5) |
| 6 | Houston (#6) |
| 7 | Atlanta (#7) |
| 8 | Boston (Manchester) (#8) |
| 9 | Washington, D.C. (Hagerstown) (#9) |
| 10 | San Francisco-Oakland-San Jose (#10) |
| 11 | Phoenix (Prescott) (#11) |
| 12 | Tampa-St. Petersburg (Sarasota) (#12) |
| 13 | Seattle-Tacoma (#13) |
| 14 | Detroit (#14) |
| 15 | Minneapolis-St. Paul (#15) |
| 16 | Orlando-Daytona Beach-Melbourne (#16) |
| 17 | Denver (#17) |
| 18 | Miami-Fort Lauderdale (#18) |
| 19 | Cleveland-Akron (Canton) (#19) |
| 20 | Sacramento-Stockton-Modesto (#20) |
| 21 | Charlotte (#21) |
| 22 | Raleigh-Durham (Fayetteville) (#22) |
| 23 | Portland, OR (#23) |
| 24 | St. Louis (#2 4) |
| 25 | Indianapolis (#25) |
| 26 | Nashville (#26) |
| 27 | Salt Lake City (#27) |
| 28 | Pittsburgh (#28) |
| 29 | Baltimore (#29) |
| 30 | San Diego (#30) |
| 31 | San Antonio (#31) |
| 32 | Hartford New Haven (#32) |
| 33 | Columbus, OH (#33) |
| 34 | Kansas City (#34) |
| 35 | Austin (#35) |
| 36 | Greenville-Spartanburg-Asheville-Anderson (#36) |
| 37 | Cincinnati (#37) |
| 38 | Milwaukee (#38) |
| 39 | West Palm Beach-Fort Pierce (#39) |
| 40 | Las Vegas (#40) |
| 41 | Jacksonville (#41) |
| 42 | Grand Rapids-Kalamazoo-Battle Creek (#42) |
| 43 | Norfolk-Portsmouth-Newport News (#43) |
| 44 | Harrisburg-Lancaster-Lebanon-York (#44) |
| 45 | Greensboro-High Point-Winston-Salem (#45) |
| 46 | Birmingham (Anniston and Tuscaloosa) (#46) |
| 47 | Oklahoma City (#47) |
| 48 | Louisville (#4 8) |
| 49 | Albuquerque-Santa Fe (#49) |
| 50 | Memphis (#50) |
| 51 | New Orleans (#51) |
| 52 | Fresno-Visalia (#52) |
| 53 | Providence-New Bedford (#53) |
| 54 | Buffalo (#54) |
| 55 | Fort Myers-Naples (#55) |
| 56 | Richmond-Petersburg (#56) |
| 57 | Mobile-Pensacola (Fort Walton Beach) (#57) |
| 58 | Wilkes Barre-Scranton-Hazleton (#58) |
| 59 | Little Rock-Pine Bluff (#59) |
| 60 | Albany-Schenectady-Troy (#60) |
| 61 | Knoxville (#6 1) |
| 62 | Tulsa (#62) |
| 63 | Lexington (# 63) |
| 64 | Tucson (Sierra Vista) (#64) |
| 65 | Spokane (#6 5) |
| 66 | Dayton (#66) |
| 67 | Des Moines-Ames (#67) |
| 68 | Honolulu (#68) |
| 69 | Green Bay-Appleton (#69) |
| 70 | Wichita-Hutc hinson Plus (#70) |
| 71 | Roanoke-Lynchburg (#71) |
| 72 | Madison (#72) |
| 73 | Omaha (#73) |
| 74 | Flint-Saginaw-Bay City (#74) |
| 75 | Springfield, MO (#75) |
| 76 | Columbia, SC (#76) |
| 77 | Rochester, NY (#77) |
| 78 | Portland-Auburn (#78) |
| 79 | Charleston-Huntington (#79) |
| 80 | Toledo (#80) |
| 81 | Huntsville-Decatur (Florence) (#81) |
| 82 | Harlingen-Weslaco-Brownsville-McAllen (#82) |
| 83 | Waco-Temple-Bryan (#83) |
| 84 | Chattanooga (#84) |
| 85 | Savannah (#85) |
| 86 | Colorado Springs-Pueblo (#86) |
| 87 | Syracuse (#87) |
| 88 | Charleston, SC (#88) |
| 89 | Shreveport-Texarkana (#89) |
| 90 | Champaign & Springfield-Decatur (#90) |
| 91 | El Paso (Las Cruces) (#91) |
| 92 | Paducah-CaPe Girardeau-Harrisburg (#92) |
| 93 | Cedar Rapids-Waterloo-Iowa City & Dubuque (#93) |
| 94 | Burlington-Plattsburgh (#94) |
| 95 | Baton Rouge (#95) |
| 96 | Fort Smith-Fayetteville-Springdale-Rogers (#96) |
| 97 | Boise (#97) |
| 98 | Jackson, MS (#98) |
| 99 | South Bend-Elkhart (#99) |
| 100 | Myrtle Beach-Florence (#100) |
| 101 | Tri-Cities, TN-VA (#101) |
| 102 | Reno (#102) |
| 103 | Greenville-New Bern-Washington (#103) |
| 104 | Davenport-Rock Island-Moline (#104) |
| 105 | Tallahassee-Thomasville (#105) |
| 106 | Lincoln & Hastings-Kearney (#106) |
| 107 | Evansville (# 107) |
| 108 | Fort Wayne (#108) |
| 109 | Tyler-Longvi ew (Lufkin & Nacogdoches) (#109) |
| 110 | Augusta-Aiken (#110) |
| 111 | Sioux Falls (Mitchell) (#111) |
| 112 | Johnstown-Altoona-State College (#112) |
| 113 | Lansing (#113) |
| 114 | Fargo (#114) |
| 115 | Springfield-Holyoke (#115) |
| 116 | Yakima-Pasco-Richland-Kennewick (#116) |
| 117 | Youngstown (#117) |
| 118 | Traverse City-Cadillac (#118) |
| 119 | Eugene (#119) |
| 120 | Macon (#120) |
| 121 | Montgomery-Selma (#121) |
| 122 | Peoria-Bloomington (#122) |
| 123 | Bakersfield (#123) |
| 124 | Santa Barbara-Santa Maria-San Luis Obispo (#124) |
| 125 | Lafayette, LA (#125) |
| 126 | Columbus, GA (#126) |
| 127 | Monterey-Salinas (#127) |
| 128 | Wilmington, NC (#128) |
| 129 | La Crosse-Eau Claire (#129) |
| 130 | Corpus Christi (#130) |
| 131 | Amarillo (#131) |
| 132 | Wausau-Rhinelander (#132) |
| 133 | Chico-Redding (#133) |
| 134 | Columbus-Tupelo-West Point-Starkville (#134) |
| 135 | Salisbury (#135) |
| 136 | Medford-Klamath Falls (#136) |
| 137 | Columbia-Jeffersoncity (#137) |
| 138 | Rockford (#138) |
| 139 | Duluth-Superior (#139) |
| 140 | Topeka (#140) |
| 141 | Lubbock (#141) |
| 142 | Monroe-El Dorado (#142) |
| 143 | Beaumont-Port Arthur (#143) |
| 144 | Palm Springs (#144) |
| 145 | Minot-Bismarck-Dickinson (Williston) (#145) |
| 146 | Anchorage (#146) |
| 147 | Odessa-Midland (#147) |
| 148 | Panama City (#148) |
| 149 | Wichita Falls & Lawton (#149) |
| 150 | Sioux City (#150) |
| 151 | Joplin-Pittsburg (#151) |
| 152 | Rochester-Masoncity-Austin (#152) |
| 153 | Erie (#153) |
| 154 | Albany, GA (#154) |
| 155 | Idaho Falls-Pocatello (Jackson) (#155) |
| 156 | Bangor (#156) |
| 157 | Biloxi-Gulfport (#157) |
| 158 | Gainesville (#158) |
| 159 | Terre Haute (#159) |
| 160 | Sherman-Ada (#160) |
| 161 | Missoula (#161) |
| 162 | Binghamton (#162) |
| 163 | Wheeling-Steubenville (#163) |
| 164 | Yuma-El Centro (#164) |
| 165 | Billings (#165) |
| 166 | Bluefield-Beckley-Oak Hill (#166) |
| 167 | Abilene-Sweetwater (#167) |
| 168 | Hattiesburg-Laurel (#168) |
| 169 | Rapid City (#169) |
| 170 | Dothan (#170) |
| 171 | Jackson, TN (#171) |
| 172 | Utica (#172) |
| 173 | Lake Charles (#173) |
| 174 | Clarksburg-Weston (#174) |
| 175 | Harrisonburg (#175) |
| 176 | Quincy-Hannibal-Keokuk (#176) |
| 177 | Charlottesville (#177) |
| 178 | Elmira (Corning) (#178) |
| 179 | Watertown (#179) |
| 180 | Bend, OR (#180) |
| 181 | Marquette (#181) |
| 182 | Alexandria, LA (#182) |
| 183 | Jonesboro (#183) |
| 184 | Bowling Green (#184) |
| 185 | Laredo (#185) |
| 186 | Butte-Bozeman (#186) |
| 187 | Grand Junction-Montrose (#187) |
| 188 | Lafayette, IN (#188) |
| 189 | Twin Falls (#189) |
| 190 | Lima (#190) |
| 191 | Great Falls (#191) |
| 192 | Meridian (#192) |
| 193 | Parkersburg (#193) |
| 194 | Greenwood-Greenville (#194) |
| 195 | Eureka (#195) |
| 196 | Cheyenne-Scottsbluff (#196) |
| 197 | San Angelo (#197) |
| 198 | Casper-Riverton (#198) |
| 199 | Mankato (#199) |
| 200 | Ottumwa-Kirksville (#200) |
| 201 | St. Joseph (#201) |
| 202 | Fairbanks (#202) |
| 203 | Zanesville (#203) |
| 204 | Victoria (#204) |
| 205 | Helena (#205) |
| 206 | Presque Isle (#206) |
| 207 | Juneau (#207) |
| 208 | Alpena (#208) |
| 209 | North Platte (#209) |
| 210 | Glendive (#210) |
Top 200 Nielsen DMA Rankings – Full List Share on X
The Impact Of COVID On DMA Size
COVID had a dramatic impact on regional populations. As the world went into a state of COVID lockdown, urban families were trapped at home. Without enough space for both adults and kids to both work remotely, they began searching for new jobs and places to live. This accelerated the dispersion of people across the United States and created housing booms.
Big cities like New York, San Francisco, Chicago, Los Angeles, San Jose, Boston, Cleveland, and Seattle all had substantial population losses during COVID. New York City alone lost over -300,000 people between 2020-2021. But even with loses this big, these large metros mostly stayed stable in Nielsen DMA Rankings post-COVID.
But smaller cities, like Raleigh, NC and Salt Lake City, UT saw significant growth during COVID. More affordable and less populated, these cities had a lot more to offer stressed families trying to navigate the pandemic.
Did you move during COVID? Where did you move from? Where did you go? Let us know in the comments.
Hey there, folks! I’m Rebecca McSwain. Let me give you a glimpse into my world—I’m all about two things: writing and cats, with a side of cooking for good measure. Writing has my heart. I can’t resist pouring my thoughts into poems and blog posts. I often do it just for the sheer joy of it, no strings attached. Now, let’s talk feline friends. Cats are my soft spot. You might even catch me with a furry companion on my lap while I’m busy crafting my next literary masterpiece. But wait, there’s more! I’m a bit of a kitchen magician too. Down here in the South, good food is a way of life, and I take that to heart. So, that’s me in a nutshell!
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