Comedian Will Ferrell and partner Adam McKay quietly launched their newest contribution to the pool of ever-growing video sites last week, called FunnyorDie.com, which allows users to upload their own comedy videos to the site to be voted on by other viewers. FunnyorDie functions more or less like the other video sites already in existence, except with one key difference: the votes determine whether the videos stay on the main site, where they are categorized, or whether they get banished to “The Crypt.”
The venture is the brainchild of the two comics, McKay told the Los Angeles Times (subscription). “It’s just us. That’s the fun—this isn’t brought to you by GE or Viacom or whoever,” he said. However, the venture capital firm Sequoia Capital has partnered with the project to help launch the site, according to The Hollywood Reporter. Sequoia has provided funding for a number of successful ventures, not the least of which including YouTube, Google, Yahoo!, and Apple.
The site’s focus is to give viewers the power to vote videos up or down, with the worst ones being relegated to a tiny dungeon where bad comedy goes to die. It also introduces a bit of friendly competition into the act of uploading your own video, as users compete to make the funniest movie and be validated (or shamed) by the voting community.
Via digg it