The 3rd and final edition in the Halo video game trilogy got released Monday night at midnight. Microsoft expects to sell an estimated 4 million copies of Halo 3 (read MethodShop’s Halo 3 review here) in the U.S. during the next 30 days, according to Gamesindustry.biz. Think 4 million seems a lot for a video game? Keep in mind that “Halo” (2001) and “Halo 2” (2004) sold 14.5 million copies worldwide.
Halo Sickness Feared By Employers
But because there is so much anticipation and hype around Halo 3, corporate employers and school systems are worried. They fear that both their staff and students will spontaneously be calling in sick this week to play the game at home.
Here are a couple of quotes I found on USA Today:
“I’ve already talked to my teachers and got my assignments for Tuesday. I don’t plan on going to class,” says Dane Mitchell, 20, a Cincinnati State and Community College sophomore. “I’m going to pick up the game at midnight from GameStop, go to a friend’s house, and play it for 36 hours,” he says.
Like Mitchell, Neil Godwin, 21, of Milford, Ohio, reserved his copy more than a year ago. He’s taking a vacation day Tuesday from his job as a Kroger computer help desk analyst to play Halo 3 all day with his brother.
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Halo 3 Advertising Partnerships
Corporate sponsors are also helping fuel the hype around Halo 3. Even if the last video game you played was Pong in the 1980s, Microsoft still wants you to know about Halo 3. Everyone from Burger King, NASCAR, Pontiac and even Mountain Dew have promotional deals with Microsoft for Halo 3. These deals are worth so much that they rival the promotion around major theatrical franchises, like Harry Potter. Last night I even saw a ‘limited edition’ Halo 3 Mountain Dew 12-pack labeled as “Game Fuel.” A 12-pack of sugar and caffeine. Can you think of a better way to stay up all night? That’s enough ‘game fuel” to keep a Polar Bear up all night.
Beyond the corporate sponsors, promotional advertising blitz and the Internet buzz, Halo 3 is special to gamers. Why? Because it’s the final chapter in the Halo series. It’s the last time fans will get to see their beloved Master Chief in action. Halo 3 is equivalent to how important “Return of the Jedi” or “The Return of the King” was for Star Wars and Lord of the Rings fans. It’s the end of a saga.
Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.
